New e-Book Hits the Stands in the Digital Communication World

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What’s the next biggest trend in the digital world?

The e-Book. GovDelivery, the leading public communication solution that offers an automated e-mail and digital subscription management platform to government, announced the availability of “What’s Next,” a complimentary e-book that identifies key trends in digital communications. GovDelivery enables government organizations to connect with more people, and get those people to take action. More than 1,000 government organizations use their communications platform to reach over 60 million people. GovDelivery shares tips and strategies for public sector communicators to capitalize on these trends to achieve mission results.

The key to staying connected - is GovDelivery

The key to staying connected – is GovDelivery

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Klout Just Grew, Not Only in its Score

 The social media platform Klout is having a big week. It is being purchased by Lithium Technologies, a social customer service company for $100 million. If you didn’t already know, Klout is a website and mobile application that uses social media analytics to rank its users based on their social media usage. Its business focuses on a score 1-100 using Twitter, Facebook, LinkedIn, Google+, Foursquare, Instagram, and Wikipedia to create the Klout Score. Over the past several years, Klout has undergone a bit of criticism regarding a tech analyst. It was understood that he had a higher Klout score than President Barack Obama. Critics have also argued that a Klout score devalues the authenticity of online communication. The founder of Klout, Joe Fernandez created the social media platform due to his inability to speak after jaw surgery. Consequently, relying on Facebook and Twitter to communicate…the irony. Continue reading

Are Targeted Messages the New Norm?

Social Media Satisfies Consumers Wants

With today’s technology and popularity of social media, organizations are able to create specific messages tailored to the individual rather than the masses. Consumers are statistically shown to appreciate the individualized marketing that brands and organizations have started using.

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As Blogs Continue to Thrive, Twitter Makes its Descent

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Has the blue bird lost its wings?

Today, the world of communications is expanding at a rapid pace. With more and more social media trends out there, Twitter is slowly moving out of the limelight. As its stock price just plummeted by 18%, people are worried because users aren’t signing up like they used to. Followers on Twitter are no longer interested in what you had for dinner or what airport you are delayed in. Created to be used for news and media updates, Twitter has become a target for patronization. Continue reading

“Edit” this: Facebook Posts

Have you ever typed up a long post on Facebook and hit “Send”, only to realize you misspelled a word? Sometimes, you just let it go. Other times, that word can be crucial to the overall meaning of what you wrote. That one misspelled word can change a lighthearted post into an offensive post. In light of this, many are thrilled that Facebook is finally activating the “edit” function on Facebook posts (also known as statuses). Continue reading

New Handwriting Feature Released for Google Translate 2.0

Yesterday, Google released Google Translate version 2.0 for iOS, an app that can translate your handwriting. Test input, voice translations and handwritten text are now all included in the updated app. The app translates your handwritten characters into your native language by checking the Google Translate display at the top of your screen.

Google Translate

More than 70 languages are supported by the application with 49 of the different languages being supported by the handwriting feature of the application. The handwriting can even be read aloud to you in your desired language. 7 new languages including, Bosnian, Cebuano, Lao, Marathi, Hmong, Javanese and Khmer, are also now available for translation.

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Skype Takes It to a New Dimension

A top Skype executive has announced in an interview with BBC News that the company is working on 3D video calling capabilities. The technology is far from complete, but in the works no less.  Difficulty lies in the ability to place and calibrate multiple cameras on computers and especially phones in order to capture 3D images.

2 Social Media Tools for Political Campaigns

Social media is revolutionizing the way that political campaigns track and target voters. New technologies are constantly being invented to track support for candidates. A few of the newer ones that can influence the 2014 elections are Zignal Labs and Tracx. Continue reading