I remember when Vine first came out. I downloaded the app, followed my friends, and began scrolling through funny 6-second videos
almost everyday. Vine quickly gained popularity and the attention of one of the biggest players in the game: Twitter. Twitter saw Vine as the perfect compliment to their platform and purchased Vine in 2012. But now we have to say “Goodbye Vine”. Twitter just announced
they will be shutting down the app in a few months. Continue reading
Tag Archives: social media
Skinny Minnie: Not-So-Pretty
Kate Moss once said, “Nothing tastes as good as skinny feels.” This quote was one of the most popular memes of 2016. Young girls and women alike have posted and retweeted this as “fitness” inspiration. Unfortunately, this quote is not the only form of unwarranted, unhealthy physical propaganda; especially within the social media sphere. Continue reading
Screenshots from Russia Reveal an Instagram Live Feature
When the app first launched, Instagram was known for its simple layout. With the addition of Snapchat-like stories and a suggested feed, the Instagram we once knew is a thing of the past.
This week, the Russian news site T Journal shared screenshots of an Instagram live feature. Instagram has failed to comment, but it’s not unlikely that Instagram would want to join the ranks of Facebook, Snapchat and Periscope with a live video function.
Facebook Increases Efforts in Campaign for Facebook Live
With the release of Facebook Live in April 2016, Facebook has seen little engagement with their millions of users. How so? This top social media platform should be seeing a high number of results, right?
Facebook Live is simple and easy to use, yet Facebook users are not using this new tool as the social platform as originally hoped. Because Facebook Live is so personal and well, live, many are uncomfortanle with the broadcasting aspect of the feature. Rather than editing or altering a post, Facebook Live provides a new element to social engagement by generating live content. Continue reading
Why do teens LOVE to use Snapchat?
It’s no surprise teenagers love to use social media, they were basically born into it. But what differentiates the channels? Most people know that teens Facebook usage is declining. Piper Jaffray Companies recently completed its 32nd semi-annual “Taking Stock With Teens” research survey. This survey highlights spending trends and brand preferences amongst 10,000 teens across 46 U.S. states.
In this study, Piper Jaffray discovered that Snapchat is quickly surpassing competing channels and cutting into Facebook’s usage. Snapchat is becoming THE preferred social network for teens.
Snapchat Geofilters Pave the Way for Digital Marketing
In today’s world, digit
al marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.
Facebook at Work to Launch October 10
Depending on your workplace, being on Facebook at work is generally
frowned upon, but Facebook is advocating the use of social media in the workplace with the new app, Facebook at Work. The app will launch October 10. Continue reading
So what are Twitter Moments?
Twitter is stepping up their game. Today they introduced a new feature for all users: Twitter Moments. Twitter calls Moments “The Best of Twitter in an Instant.”
You can check out Twitter’s very own moment here that explains the new tool. Essentially Moments allow users to curate their own collection to showcase a “moment” in time. This collection can include tweets, GIFs, Vines, images, and videos.
Spectacles by Snapchat, Take That Instagram
Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snap
chat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading
Tips for Responding to Comments on Your Social Media
It’s essential to always uphold a positive brand image. But how do 
you do that when responding to comments on your social media profiles? Here are several useful tips on how to monitor your social media comments from a business perspective.
Obtaining the Unattainable Selfie
If you haven’t been living under a rock, you know what a selfie is and exactly what lighting you need to take your best one. But what you might not know is that those famous Instagram models use more than just good lighting when obtaining the unattainable selfie. Continue reading
Should Twitter Accept a Buyout from Google or Salesforce?
Should Twitter accept a buyout? News outlets speculated that Twitter will soon receive bids for a buyout from Google and Salesforce following recent slow growth users and sales. After news got out about a possible sale, stock climbed 22 percent. Continue reading
Thursday Night NFL Twitter Live Stream
The second weekend of September marked the beginning of the professional football season. This season, the National Football League and Twitter have partnered to offer a NFL Twitter live stream during Thursday night games.
Snapchat vs. Instagram: It’s a War Zone
Wild West
In the multi-faceted, ever-changing world of technology, social media is only a small part of this intricate system. However, many brands have noticed this small area’s power within marketing. Due to the technological world’s unfamiliarity with social media, any new techniques or ideas are considered fair game.
Although this Wild West of marketing has little to no rules nor regulations, concepts such as copywriting have been called into the social media debate. Specifically between Snapchat and Instagram. Continue reading
Pumpkin Spice Season- and why Instagram loves it
Labor day weekend has come and gone, marking the transition from summer to fall.
Even at 100 degrees in Texas, the excitement for the fall has taken over my Instagram timeline, most often in pumpkin form. Starbucks’ iconic “Pumpkin Spice Latte” has been the pioneer in a pumpkin spice craze that big brands like Cheerios, Oreo, and Pillsbury have all jumped on.
Media: Combining Advertising and Public Relations
Although advertising and public relations both fall on the same side of clients’ balance sheets as staff functions, they have lived in separate offices for many years. Each of them produces media; however, they usually differ.
There are many differences between advertising and public relations that make them unique. A paid source of media is advertising. Advertising provides a guarantee that the client’s goods or services will be placed in the publics’ eye. Advertising’s complete creative control makes the messages targeted and purposeful. An earned source of media is public relations. The media and its viewers hold the lifespan of the organic content produced by public relations. Continue reading
The Toga App: Join The Party
Are you wondering what is happening on your college campus tonight, this week, or this weekend? The Toga App will make sure you never miss a party by providing a social calendar of all the events happening on or around your campus.
Periscope 101
Bloggers love it; why don’t you? Continue reading
Facebook Rolls Out Live Video Broadcasting
Comprehending the Weight of Anchor
Record an audio clip. Broadcast it to a global audience. Listen to your audience respond. A “true public radio where any voice can join the conversation,” Anchor sparks conversations in a groundbreaking way never experienced before.