Tag Archives: social media

From Viewer to Player: The Super Bowl and Twitter

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Multi-task this Sunday.  Watch the Super Bowl and be active on Twitter at the same time.

Super Bowl XVIII is just around the corner. In fact, it’s only two days away.  While die-hard fans are gearing up to go to MetLife Stadium in New Jersey, other fans are preparing their best homemade snacks to get ready for the game.  It’s the Seattle Seahawks vs. the Denver Broncos this Sunday.  Both teams have solid quarterbacks and plenty of personality on and off the field.  Manning, the Bronco’s quarterback, is precise and accurate, while Wilson, the Seahawk’s quarterback, is flexible and fast.  Continue reading →

Lithium Technologies to receive Klout in buyout

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Klout, Photo Credit: mashable.com A new merger in the digital world has everyone talking this Valentines Day. Lithium Technologies has purchased the social media analytics startup company, Klout, which measures a persons online influence, for a projected $100 million dollars.  This purchase stands to allow Lithium a unique opportunity to integrate Klout’s social media engagement tools within their already successful business practices.

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Emily White Making Her Rounds In Social Media

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emily-white snapchat

Many technology companies have been criticized for not having females on their executive boards. Apple and Twitter has been criticized for having only white males on their executive board. Last October, Apple CEO Tim Cook hired Burberry Angela Ahrendts to run both online and retail stores, as well being Apple’s first female to join its executive leadership team.  Today, Twitter announced after being criticized for its all-male lineup hired Dame Majorie Scardino to join its executive board. But the most popular and more recent companies Instagram and Snapchat are battling for one woman, Emily White.

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Travel with Pinterest Using Place Pins

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Place Pins

Pinterest announced a new tool yesterday, called Place Pins. Place Pins is a product that can feature local spots that might interest users as well as help users plan vacations.

Place Pins can be found on a new pin board that features a map where users can pin locations such as restaurants, bars, tourist sites or different hot spots around a city and add descriptions about them. With partners such as Trulia, Booking.com and OpenTable, these new Place Pins include a brief description of each location. Not only can users create their own Place Pins board for trip ideas or places to go, but they can also share their entire board with their friends.

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A New Dropbox for Business!

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Dropbox for Business

Dropbox over the years has proven to be an amazing and effortless website that was created for storing files and a place to share between friends and colleges. The number of satisfied followers has grown to over 200 million happy Dropboxers and now the company is trying to aim to create a Dropbox for Business. Continue reading →

Home Depot’s twitter account makes a fumble

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Home Depot’s twitter account hit a new low yesterday when the company tweeted in regards to its ESPN College Gameday show sponsorship saying, “Which drummer is not like the others? See more @CollegeGameDay pics at #HDgameday #football.”

While this tweet didn’t read offensively, the photo that accompanied it of three drummers, two being African-American and the third wearing a gorilla suit, did. The tweet was quickly removed from Home Depot’s twitter account, but was unfortunately removed too late to avoid the negative social media buzz.

home depot tweet Continue reading →

Traffic Alerts Provide New Waze to Travel for Google Maps

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An act of kindness doesn’t take much; an oncoming car flashing their brights to warn drivers of a speed trap ahead, or a coworker sending an email informing the office that a road on the way out of town is closed. Helping others is fulfilling, even if the results don’t affect friends or coworkers.  Google Maps has made it possible for users to warn fellow travelers of traffic delays by adding alerts provided by Waze app users. 

A live Waze map of Dallas and surrounding areas from waze.com

A live Waze map of Dallas and surrounding areas from waze.com

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Social Media at Concerts

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Social Media at Concerts

“PLEASE DO NOT WATCH THE SHOW THROUGH A SCREEN ON YOUR SMART DEVICE/CAMERA. PUT THAT S— AWAY…” stated a sign at a Yeah Yeah Yeahs concert. We’ve all done it. We’ve taken loads of pictures, tweeted, Instagrammed, and checked in, experiencing the concert through a screen. We do this to preserve and share our experiences with others, but using social media at concerts actually takes us out of the experience altogether.

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Social Media Marketing: Dallas Mavericks YouTube

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The Dallas Mavericks have a new approach to social media marketing through making parodies of viral videos. In the past month, the Mavs have been posting short, hysterical, parody videos to the Dallas Mavericks YouTube page. Paying attention to viral internet trends like popular music or videos, the Mavs have created a comical persona through social media.

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Big Gay Ice Cream

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Big Gay Ice Cream TruckIt’s big. It’s gay. And it sells ice cream. It’s the Big Gay Ice Cream Truck, a quirky and sassy food truck-turned-ice-cream-parlor business that couldn’t have flourished without the power of social media. Created as a fling, partners Doug Quint and Bryan Petroff started this business in the summer of 2009 in New York to add some fun, spunk, unicorns and rainbows to the ice cream world.

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Starbucks Twitter Idea To Tweet-a-Coffee To A Friend

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Starbucks

Back in the ‘70s, Coca-Cola was known for promoting happiness by sharing with friends, family and strangers. It encouraged the ‘pass it on’ mentality when encouraging people to help one another out. Now coffee powerhouse, Starbucks, is adding a new twist to that concept through the world of social media. Continue reading →

StyleSaint : Fashion Designed by Digital Consumers

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Imagine a fashion brand that listens to what you want; a brand that is inspired by your personal tastes and preferences; a brand that is driven by its consumer’s requests. Imagine a fashion brand that allows Internet users to create mood boards that inspire the brand’s future collections. Imagination… meet StyleSaint.

StyleSaint

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McDonald’s Interactive Campaign

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Interactive Campaign

Recently, McDonalds Canada won a Webby Award for their interactive campaign, “Our food. Your questions.” The purpose of the interactive campaign was not only to debunk rumors made about the quality of their food, but also to make McDonalds transparent to their consumers. And it was a success – an interactive campaign done right.

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Michael O’Leary, Ryanair’s CEO, Entertains With His Live Twitter Q&A Session

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Ryanair, Europe’s low far airline is known for many things, their outspoken CEO, Michael O’Leary being just one of the many. Known for his outrageous behavior, such as dressing up as a French chambermaid and cursing at journalists, it comes as no surprise that when O’Leary took to Twitter last week for a live Q&A session, things got interesting.

Michael O'Leary, Ryanair's CEO, Entertains With His Live Twitter Q&A Session

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Buffer Takes Social Media Management to the Next Level

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Buffer is a new social media management app that is the perfect solution for a very busy individual who does not have enough time to log on to their social media accounts to continuously update their profiles. With Buffer, you can set up all your tweets and posts at one time, and then schedule what time each one publishes.

Buffer

 

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Rapper The Game Uses Instagram To Promote His Charity

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450e9__game-disneyland-1

The rapper, The Game is using social media platform Instagram to promote his charity “The Robin Hood Project.” His goal is to give away $1 million of his own money by Christmas to people in need. His Instagram account, is filled with Polaroid like photos of people he has given money to. The photos caption includes the amount that was donated and why. It varies from $50 – 20,000. Check out The Robin Hood Project  Continue reading →

“You’re so money and you don’t even know it!” -Branding yourself (online)

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In the article “How to develop a personal brand and use social networking,” Pam Gaulin clearly defines the modern-day calling card: branding yourself via social media.

Call it modesty, or simply, uncertainty– but creating a brand for yourself can be off-putting. “When it’s time to promote ourselves, we may feel a little shy. Any woman who wants to advance in her job, change careers, or find a job, or is a crafter, writer, baker, or an artisan with products to sell should develop a personal brand.”

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