Something important I have come across this week is the importance of staying loyal brand values of a company. As our class is beginning to work on creating an ad campaign for Hotels.com, staying loyal to Hotels.com values is something we must keep in mind.
It was only a few years ago when Lady Gaga began building a reputation around the world. Inspired by the influences of stars such as Madonna and Michael Jackson, Lady Gaga is a flamboyant and diverse performer who now is idolized by millions of loyal fans. What has made her so successful though? The Gaga brand.
Because I have talked a lot about public relations with events, I thought it would be nice to share and reiterate how to restore an image and the ways that I learned about from the article titled, “4 Ways to Rehabilitate a Sullied Image” that I found on PR News Online (http://www.prnewsonline.com/water-cooler/2013/04/10/4-image-rehab-tips-for-anthony-weiner/) by Bill Miltenberg. Continue reading
Coachella 2013, California’s biggest music festival is now only four days away, meaning all its fans and media are begging one monumental question: which deceased artist will be resurrected for the festival’s opening weekend? As many are aware, last year the festival brought rapper, Tupac Shakur, back to life in a digitalized-hologram, whose visual performance was the highlight of the entire weekend. When a holographic image is all anyone can talk about- after seeing the industries’ top artists perform- we can be sure Coachella has done something right.
How to earn PR success with your events
I have talked a lot about how to utilize social media for planning events, but Public Relations is just as important. While reading PR News online (http://www.prnewsonline.com) I came across a great article I would like to share with you! The article titled “6 Tips for PR Success with Your Events” http://www.prnewsonline.com/water-cooler/2013/04/01/tis-the-season-6-tips-for-event-pr-success/by Scott Van Camp provides tips for public relations. Continue reading
As the ninth largest city in the United States, Dallas is seen as a neutral city that may not be attractive to tourists. As a Dallas native, I forget the treasures that are in our city, but that has changed through the rebranding of Dallas as a place where BIG things happen. Continue reading
April 1st, the one-day of the year that everyone looks forward to creating pranks. This April fools turns out successful and was one to remember when 12 U.S. marketing brands played jokes on their audiences.
Does Wal-Mart truly have fresh doughnuts? Recently, Wal-Mart has been busted for labeling their doughnuts “fresher” than they truly are. One customer bought a dozen of doughnuts and noticed three expirations stickers were stacked on top of one another.
Easter is celebrated with family meals, egg hunts and church services. It doesn’t seem to matter if you’re Catholic or Baptist; it’s true that with Easter comes candy. In fact, the average child will eat about $36 worth of candy this Easter. Just FYI, that’s a lot of candy. Be careful though, there is a dark side to Easter candy and its ingredients.
I don’t know if you are anything like me or if I am just a little obsessive, but there is nothing like marking an item off on a to-do list. Now sometimes I still revert to the good old fashion pen and paper, but with all the new apps syncing to every device I can’t help and fall prey to many of them. Listed below (no pun intended) are my reviews on five to-do list apps I love.
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I went on a Bahamas trip over Spring Break with five of my good friends. We stayed at a quaint little place called Lyford Cay and we had our own little cottage on the beach. Continue reading
Snapchat, Instagram, and Facebook. All have pictures, all have communication but which one is picture perfect communication? Everyone has their own opinion on which network they prefer for photos. However two of these have become some of top ranked cites for photo sharing. Continue reading
Domestic violence is a crime that affects hundreds of people around the world daily. Nearly 85 of those domestic violence victims are women. However, many women who endure domestic violence are too afraid to report these incidents. Therefore, Mayor Mike Rawlings has spurred a community movement focusing on the men in cases of domestic violence, holding them accountable for their actions and treatment of women.
On Saturday, men and women came together at City Hall to support Mayor Rawlings’ cause at a domestic violence in Dallas rally, called “Dallas Men Against Abuse.” The event featured sports players such as Cowboys player Dez Bryant who had been accused just last summer for domestic violence in Dallas against his mother. Bryant stepped up to the plate and noted that men are the ones who need to come together and end this ongoing problem.
Mayor Rawlings has decided that domestic violence will be one of his main initiatives in 2013. He presented this initiative in January through a letter addressed to the city of Dallas, which really challenged men to make this change. He stated that “It is no secret that males have predominantly been the more violent gender and it is time to change that perspective. I want men to understand the negative consequences that can occur if we resort to violence.”
As I have actually studied gender issues involving domestic violence in a class this semester, I think that Mayor Rawlings and this Dallas domestic violence rally truly offer great progress in ending this crime. While women’s activism against domestic violence is definitely vital in ending this problem, it also takes men to fight the battle. Mayor Rawlings and the men of Dallas have made a huge step not only for the city, but also for women and those affected by domestic violence everywhere.
Social Media has become a platform for show and tell. We live in the, “everyone gets a trophy,” and “look at me, I’m different,” generation. It is no surprise that more and more people are crossing social media boundaries. Continue reading
College students like to party. It is a fact of life; however, most of the college age population fits the criteria for binge drinking. We all know that copious amounts of alcohol usually results in a hangover; but what does it do to our overall health?
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We live in a day and age where everything is instant. Technology has made it easier for us to give and receive from each other in a matter of moments, but traditional communications is still important.
My Dallas Saint Patrick’s Day Experience was amazing.
I had never experienced St. Patrick’s Day in Dallas until this past Saturday. I heard it was a great time, but was not totally convinced. Now I know what all the crave is about .
Have you ever stopped and thought about how you felt after looking at a friend’s profile and seeing all of their pictures from their awesome weekend? Studies now suggest that our mood correlate with Facebook. Is it possible that such a popular social media tool can lower a person’s self esteem? Continue reading
