Facebook can now bring friends together for dinner! Last week, Facebook announced its newest feature, Facebook Order Food. With this announcement, Facebook broke into the food delivery world. However, rather than attempting to compete with other food delivery apps, Facebook Order Food is coming at it in a different way.
Snapchat Teen Usage Continues to Lead
The world of social media is competitive. It is hard to get ahead, and stay ahead, with so many different platforms. The competition does not seem to faze Snapchat. Numbers don’t lie, and the latest numbers show us that Snapchat teen usage is at an all time high. Why are so many teens choosing this platform over all others? Can the company maintain their success, or is it simply 15 minutes of fame? Continue reading
Instagram Updates Once Again with New ‘Poll’ Feature
The only thing that remains constant about social media, is the fact that it is constantly changing. Last month it was Snapchat next week it could be Facebook, but this week it is Instagram. Instagram has updated its features by adding a poll aspect to its Stories.
Apple Face ID Adding More Security to iPhones Than Ever Before
The new iPhone X has said goodbye to home buttons and Touch ID, and said hello to their newest feature–Apple Face ID. In late December, Apple released this new iPhone in honor of their 10 year anniversary. They have improved the camera, updated the software system and improved the phone’s security, specifically with this new Face ID feature. Continue reading
Influencer Marketing Campaigns and Their Power Over Consumers
According to a recent survey conducted by Forbes, 84% of marketers plan on executing at least one or more influencer marketing campaigns within the next 12 months. What is influencer marketing, exactly? And why is it such a powerful element in the marketing industry? Continue reading
The Next Frontier of Social Media: Banjo
The latest and greatest development in the frontier of social media may just be a company called Banjo. Why haven’t you heard of it? Until recently, the company and its app have been kept tightly under wraps for a big reveal worthy of the impressive nature of the technology. But get ready, because this new form of social media may very well change the world. Continue reading
Why Google Plus Is Failing
Many people are familiar with the social networking platform Google Plus. 
The basics are pretty much the same as every other networking site, but why don’t you know anyone who uses it? There are many questions surrounding the enigma that is Google Plus. With the name and reputation it possesses, everyone wants to know why Google Plus is failing. Continue reading
Shopping on Instagram with the Instagram and Shopify Integration
For Instagram users who are also online shoppers, you’ll want to be aware of the expanded Instagram and Shopify integration. The goal of the integration is to make online shopping a seamless and enjoyable experience. With e-commerce constantly growing as a channel, the integration becomes a powerful tool for brands to grow their brand and connect with mobile shoppers. Continue reading
Apple and Samsung: The Tech Industry’s Frenemies
Two of the largest tech giants, Apple and Samsung, are more closely related that people may believe. What started as a small negotiation between founders, has developed into a multi-billion dollar relationship. The relationship between Apple and Samsung will grow even closer when the iPhone X is released in November.
The Netflix Problem: Why the streaming service could change Oscar rules
The current mood of the Academy of Motion Picture Arts and Sciences is feisty due to industry changes with the rise of streaming services. Last week, the Academy held a members only meeting for the second time in its 90 year history to discuss what they deem: The Netflix Problem.
Delta Air Lines Introduces Free In-flight Mobile Messaging
We expect the ability to communicate with anyone, anywhere and at any time. Thanks to Delta Air Lines, we now have the ability to update friends and family on flight status and arrival plans from 30,000 ft. in the air. Continue reading
Students use Social Media During the SMU Power Outage to get Midterms Canceled
Tuesday evening, the SMU power outage caused an uproar among students as they attempted to study for midterms through a displacement period and lack of Wifi. A petition quickly swept through the campus more virally that anything the college has seen in its recent memory. The ability to get almost an entire student population to sign a petition in under three hours shows the close online network of students on college campuses.
Around 4:30 pm, the SMU power outage took out all the lights and wifi on campus. Working quickly, SMU sent out emergency messages demanding everyone on campus and in the dorms evacuate immediately. The messages requested students relocate to United Methodist Church in Highland Park, claiming that they were prepared to house students overnight. The SMU power outage had taken out the entire campus’ network including wifi.
The SMU Power Outage and Evacuation Caused Outrage Among Students
The problem these displaced SMU students faced was without access to the library the internet. Even those off campus did not have access to any SMU website. Due to this, for many students, studying became impossible. Many students with midterms the next day faced immense frustration at the loss of time to prepare for the upcoming test. In response to the overwhelming outrage, a particular student, Will Jones, started a petition. The Change.Org petition titled, ‘Cancel SMU Classes on Wednesday, October 4th Due to the Evacuation’ spread quickly among angry SMU students.
The petition met its original goal of 500 signatures within minutes. Students started sharing the link on their Facebook pages. Within 45 minutes the petition reached the new goal of 2000. By then the story was gaining traction. People were posting links to Snapchat and Instagram stories, urging every SMU student they knew to sign. By 10 pm over 5,000 people had signed the petition. With an undergrad population of 6,000, this was hard for the provost to ignore. While the administration did not cancel classes, they did send out an email urging all professors to cancel midterms for the following day.
The takeaway from this event is the power that social media has between students in a college. At some point, almost every single student at the school saw the petition and signed it. The ability for students to quickly connect online to one another turned out to be the driving force in this powerful movement. Shareable items such as these have the visibility of an entire campus. With the right content, these posts can have an immense response rate to their call to action. This fact is key to keep in mind while starting future movements on college campuses.
Twitter Doubled the Character Limit to 280 Characters and Users have Mixed Emotions.
Since Twitter’s founding, brevity has been of paramount importance to the company. But now that Twitter doubled the character limit from 140 to 280 characters, tweets are about to get big. The social media platform released a statement explaining that Twitter doubled the character limit to give users more room to express themselves. Continue reading
Twitter Made Character Length Changes
On September 26, Twitter decided that a select group of users would have the ability to publish tweets up to 280 characters long (double the standard 140). As soon as the news was out that Twitter made character length changes, the Twitter-verse almost broke as millions of users tweeted their confusion, rage, and sarcasm towards the new update. Continue reading
Will the VSCO App Become the Next Big Thing In Social Media?
Apps and platforms for social media are constantly changing and updating trying to become the next big thing, the one that is on the top of all the charts, and that is no different for the VSCO app. VSCO is a social media app that combines characteristics from apps such as Tumblr and Instagram and is slowly becoming more and more popular.
Fashion Week is a social media phenomenon thanks to Instagram and Snapchat
Social media continues to pull back the curtain on Fashion Week. Thanks to Instagram and Snapchat, Fashion Week is a social media phenomenon that the general public is interested in. Continue reading
Why Twitter is Changing their 140 Character Limit
Twitter announced Tuesday that the social media platform would move away from their infamous 140 character limit on their tweets. The new limit will double the old one at 280 characters. This fundamental change leaves twitter fans confused as to what prompted this expanded limit. This site since its beginning has been set on their unchanging 140 character limit. Continue reading
Why Twitter Might Ditch 140 Character Limit for Some Users
For the past 10 years, Twitter’s most iconic feature has been the 140 character limit. However, as of Sept. 26, a small group of users is now capable of posting tweets double that length. Twitter is allowing certain accounts to use 280 characters on a trial basis, and it might surprise you why. Continue reading
How Facebook Ad Tools are Optimizing Marketing
Measuring digital ads with Facebook ad tools can help optimize marketing strategies for businesses. The evolving use of digital devices creates a demand for businesses to strategically connect with customers online and offline. Last year, Facebook introduced three marketing tools to measure the effectiveness of online-to-offline ad impacts. Last week, Facebook offered two new options focusing on targeting offline-to-online leads. These tools help brands understand how effective their Facebook ads are for driving foot traffic and how they can retarget people who interact with the business offline. Continue reading
Stitchfix Online Personal Styling Profile
Stichtfix online personal styling profile makes it easy to match your personal taste and save you the headache of having to leave your house to go shopping. Do you have an important event coming up soon or maybe you’re just not good at picking out an outfit every day? Not only does Stitchfix pick your outfit, they also send your outfits directly to your home. This app makes it simple and convenient to be styled by your online personal stylist. Continue reading
