Influencer marketing has taken over Instagram and Facebook alike. Beautiful models with idealistic body types target millennials with current trends and merchandise to invest in. The influencer marketing strategy is attractive to startup brands because it provides accessible marketing from popular and persuasive accounts. Brands will trade their products and discount codes to an influencer account in exchange for advertising the brand to their followers. The influencer provides an impactful advertising force that brands don’t always have the capacity to create.

How Did Gymshark Gain Exposure?

If you scroll through the Instagram popular page, there is bound to be a fitness model exhibiting a workout trend. The fitness influencer flaunts not only their incredibly ripped body but, the activewear she or he is wearing. Gymshark started in 2012 by Ben Francis and within less than a decade he has turned his online business into a million dollar fitness empire through influencer marketing. The founder of the company discovered influential fitness gurus with a large online presence. Through sponsoring these athletes, his brand was able to gain the trust of millions of followers.

What to Learn from Influencer Marketing

Marketing can be a huge liability for a brand that is still finding a clear image to drive their sales. The influencer provides a middle man for the brand that is still finding a voice. The impact of one influencer can surpass an expensive ad campaign for an unknown brand. The trouble with the popularity of influencer marketing has led to a lack of trust in some brands and their products because of their support in fake accounts. It is important to find real accounts with real followers in order to create a trustworthy voice for your brand. If a brand does not proceed with caution when creating a relationship with an influencer there can be a conflict of interest when it comes to the company’s ideal marketing strategy. Focus on finding an influencer with a large loyal following and values that align with your brand. In doing so, using this influencer marketing strategy will create an unstoppable force for your brand to use!

Is it beneficial for brands to have a presence on several social media platforms?

Social networks are continuously being created providing companies with even more ways to connect with their customers. With the rising number in networks, it can be difficult to justify joining yet another one. Nevertheless, it is critical that your company adopts the Multichannel Social Media Approach. This approach helps justify adding another social network to your brand.

The Multichannel Social Media Approach

For starters, your company should at least incorporate some arrangement of the powerhouse social media platforms into its social media efforts. These platforms include Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube and Pinterest. Each powerhouse has unique tools to inform and engage an audience. These tools are extremely beneficial when targeting different audiences. In addition to the powerhouse platforms, there are countless other social media platforms worth researching that can add value to your digital efforts.

But rather than focusing on just one platform, companies must continually strive to be active on multiple. With the Multichannel Social Media Approach, your company can:

1. Analyze the Behavior of Potential Customers
2. Improve Social Media Reach
3. Strengthen Data Analytics

Below are supporting facts detailing why your company should adopt this approach.

Analyze the Behavior of Potential Customers

Your company needs to be everywhere your customers are in the digital world. By adopting this approach, your company is able to gain more insight about customer behavior. Understanding just how your brand’s messaging is resonating with your audience aids in your ability to attract more customers in the future. More customers will also increase profitability.

Improve Social Media Reach

You must remember that each network has different strengths. As a PR professional, it is your job to craft messages that coincide with these strengths. By rejecting certain social media platforms, you could be limiting your communication efforts. In other words, you may fall short of effectively spreading your message.

Strengthen Data Analytics

Who doesn’t want more data? Analyzing data can give your company a competitive advantage. By having information from different social media channels to analyze, your company is able to strengthen its future predictions and trends. Gaining actionable insight through data is a powerful asset in today’s work.

Ultimately, the Multichannel Social Media Approach maximizes your companies opportunity to interact with prospective customers. Spreading your message across multiple social platforms is the ideal approach to foster opportunities to reach more people. Your audience is able to engage with you, and your company is able to gain remarkable insight that can launch them in a positive direction. Continue to justify all your company’s social media platforms in your next office meeting by explaining just how beneficial yet another platform could be to the profitability of the company.

Creating an online presence is essential when entering a job search. It is essential that an employer be able to find you on social media. This allows the recruiter to find any mutual connections, verify past experiences, and gain more insight on who you are. But, it is crucial to remain smart about what is put on social media channels. Remember the aspects that will aid in your job search, but also remember to omit those that will hurt you.

1: Do Create an Online Presence

Create a profile on channels such as LinkedIn, Twitter, and Instagram. This allows employers to gain more insight on your personality that they would not otherwise see from a resume. LinkedIn creates professional connections and even notifies you when there is an opening at a company you follow. It is important, however, to always stay active on updating professional experience as relevant. All relevant personal and professional information should be most recent and updated when you begin your job search.

2: Do Be Consistent

Be sure to update all social media profiles as it’s relevant. By staying on top of updating your profile, it ensures that a possible employer is seeing the most recent job experience, location, etc. But, also being consistent in posting relevant material on social media shows a possible employer that you are up to date on trends and current events. It also can give them current insight on your life that they would otherwise not see on a resume.

3: Do Be Careful What You Post

Job recruiters have ways to see what you post, even with a privacy setting. So don’t post your underage party pictures or tweet about controversial subjects. But, reposting an insightful article about the industry you wish to enter or retweeting an image that speaks to you shows a job recruiter that you care. It shows your knowledge on the industry and that you are interested in learning more. It reflects your interest in the industry which, in turn, shows your interest in the position.

4: Don’t Connect with Everyone

Be insightful with who you connect with on social media. You must value quality over quantity and think about what this person can do for you professionally. Your connections are a reflection of yourself. Connecting with an individual who has the potential of spamming your profile or has a bad reputation in your city can reflect poorly on you. Be smart with who you connect with and look at the credibility in their profile before clicking accept.

5: Don’t Lie

Lying about past experience, no matter how small, ruins any credibility you had. Some industries are very small, especially in certain cities. So, by lying on your social media about what seems to be one miniscule piece of information, it can spread quickly to companies by word of mouth. Remain honest in how you were let go from a position or why you left a position. Stay honest about the time you spent at a company and the position you held. Keep your credibility and show a company that you are trustworthy.

6: Don’t be on Social Media at Work 

Stay off Facebook, Instagram, or any social media channels while on your boss’s dime. Unless it is relevant to the task you are given, it is unprofessional. Companies can track what you do while utilizing their Wi-Fi, so unless it is inherent that you use it to complete the task you are given, stay off it. 

So, you’ve finally figured out social media…or so you thought. New features on social media have taken your content potential to a whole new level. From Instagram stories to Twitter polls, online engagement is higher than ever. So if you have the right content, how can you make sure that your posts are noticed? Your problems can be solved with the right posting assistance tools. In this post, we’ll share the top apps for social media publishing.

Later

Focused on Instagram? Later is your go-to publishing app. As an official partner of Instagram, Later lets users schedule posts in order to optimize their visual content and Instagram presence. The app gives the user the option of text notification posts as well as automated publishing. Our favorite feature is the real time post preview!

Buffer

Buffer is a one-stop shop when it comes to sharing and scheduling posts to Facebook, Instagram, Twitter, LinkedIn, and Pinterest. All you have to do is add any text, link, picture or video and click “Buffer” and it will automatically schedule to post later in the day. The Custom Time feature allows you to schedule your posts for specific events or campaigns. After each post, Buffer will analyze the performance with an update on clicks, retweets, repins, likes, shares and more!

Feedly

Scheduling is important, but how can you create a schedule if you don’t have any content to post? Feedly is here to help. This program organizes, reads and searches stories and content that fits your brand. Feedly discovers the best of the web, including Youtube videos, trusted publications, tweets, blogs, and keyword alerts. This app can be used in conjunction with any social media publishing tool in order to maximize exposure.

Thanks for checking out our post! Let us know in the comments below what your favorite apps for social media publishing are.

Want your brand to be seen by the world? Facebook is your best option. With over 2 billion users, Facebook is the top social media site that allows users to stay in touch with their family and friends. Along with personal users, Facebook allows businesses to make pages. Business pages allow companies to update and interact with their customers. We are here to give you tips on how to make a successful Facebook business page.

Do: post at strategic times

According to a study done by sproutsocial, the best times to post are between 10 a.m. and 1 p.m. on the weekdays. Posts in the early morning and evenings typically do not do as well. Take these tips into consideration the next time you post and you will learn what time of day works best for your page.

Don’t: post too often.

While it may seem like more posts will get you more attention, recent studies have proven the opposite. According to a study by HubSpot, organizations that posted 60+ times a month received 60% fewer clicks than organizations that posted 1-5 times per month. All in all, quality is more important than quantity.

Do: post content relevant to your brand.

Content can be both original and reposted. Either way, all content should be relevant to your brand. Always keep in mind why your followers are actually following you and what they want to see. If it does seem “random”, use your caption as a space to explain to your audience why it is relevant.

Don’t: post political opinions

Although your followers may identify with your organization’s mission, that does not guarantee their political stance aligns as well. It is best to practice posting messages and images that do not contain political biases.

Remember, the internet is forever– think before you post!

Digital Marketing programs are faster and more efficient for organizations to utilize. They are extremely convenient for both consumers and business, however, they cost money. Digital marketing requires investment from companies, and when done correctly, this investment will yield a significant return on investment (ROI).

The amount your company budgets for digital marketing is dependent on your goals. Here are some ways to prioritize your digital marketing budget resources.

Strategize

Designate time and energy to create a well-written strategy for digital marketing. It is essential to set goals and objectives for your marketing and allocate funds to meet these goals. The cost of digital marketing is dependent on your specific goals. Money should be spent on opportunities that will likely yield strong results.

Research

Be familiar with your audience’s needs. Spend money targeting tailored messages to that audience utilizing the appropriate channels. The more time spent on research up front will save your company money in the long run. Money should be set aside for market research so that the company can best identify the most effective means of marketing communication and drive the best results.

Be Cost-Conscious

There are rarely fixed-costs in digital marketing. Promotions such as Facebook and Google Ad campaigns vary in pricing. Estimating costs can be a difficult task. Be aware of hidden costs such as built in fees and under budgeting estimated costs and dedicate time to research, content creation, and data analysis. Plan for hidden costs. If you fail to acknowledge the spending possibilities, you will not have a manageable budget. Always be one step ahead.

Prioritize

To effectively budget for digital marketing, prioritize maximizing profits and minimizing costs. Monitor the success of your strategies and identify what works and what does not. Be aware of the results that yield from your efforts in order to maximize your digital marketing budget. Spend on smart, strategized marketing rather than spending on marketing in general. There are many tools you can use to analyze the success of your digital marketing efforts. Check out some more information on how to evaluate the success of your efforts.

https://mixpanel.com/?from=adwords_brand-exact&utm_source=google&utm_medium=cpc&utm_campaign=brand_-_exact&utm_content=mixpanel&utm_term=mixpanel&theme=&gclid=Cj0KCQiAk-7jBRD9ARIsAEy8mh46FB3r1dYBXNoPAkDnrEmCSn6t9l-PB8AxodJTEUXPJbh35XIcFW8aAsu2EALw_wcB

https://www.hotjar.com/

https://help.optimizely.com/Integrate_Other_Platforms/Integrate_Optimizely_X_with_Mixpanel

Ellie Wells

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Stickers, music and GIFs, oh my! Are you ready to embrace the powerful Instagram Stories tool? Read on for a step-by-step guide on creating beautiful, engaging Stories to expand your reach and interaction with your audience.

Producing content for Instagram can feel like a full time job, and Stories are in a league of their own. However, Stories serve a different function than a traditional static post. Over 400 million people use Stories daily. From following along with your favorite brands and influencers to connecting with friends, the Stories feature allows several different types of engagement.

The power of Stories lies with the exclusive, personal experience that connects your organization to its followers. Since the posts you create in this feature are time sensitive, there is a sense of urgency around the content. Use the Questions sticker to gather responses from your audience in real-time, take a Poll and share the results or add music to a Boomerang to engage with your audience. These features allow you to create truly unique content that will only leave your followers wanting more.

There are several different categories your potential Story content will fall into: Tutorials, user generated content, behind-the-scenes and special announcements. You can also use Stories to draw attention to a new static post. Oftentimes, your followers will see the Story before the static post and will redirect their attention to your page to check out the new post. The same rings true with static posts: don’t be afraid to point your followers to your Stories in the caption!

As the popularity of Stories continues to grow, follow these tips to keep your content on par: use a variety of video, Boomerang and static photography, keep your writing clear and concise and incorporate interactive elements whenever possible. Instagram Stories are a great way to have fun with your followers!

Twitter is a platform that is most difficult to master, especially when it comes to an organization. It is often overlooked and most don’t understand how to maximize an organization’s presence. But, with these 5 easy tips, understanding Twitter and enlarging your presence will be easier than ever.

#1: Use Keywords

Utilize words that the audience is most likely to look up. These are words that have anything pertaining to what the organization does, its core values, and key distinctions. Twitter has even published an article discussing how to maximize the usage of key words in relation to establishing an organization’s presence. Use these words that the target audience will look up. Drive the audience to the organization’s Twitter page and, in turn, the audience will go to the website or other social media pages.

#2: Use Hashtags

Hashtags, especially popular and catchy ones, will drive traffic to the organization’s page. Coming up with a phrase that is two, maybe three words long and making it a staple on all relevant tweets will make the organization’s content seem more interesting. Also, when a hashtag is catchy, it becomes memorable and that is how potential clients and the public remember the organization initially. 

#3: Target Social Media Influencers

Catch the attention of influencers with a high following and high engagement. By targeting tweets towards these influencers, it creates the hope that it will catch their attention. By drawing these individuals to the organization, it also creates a bigger buzz through word of mouth. But, the most important aspect is that these influencers will eventually begin to tag the organization’s handle in their own tweets. Followers of these influencers will begin to take notice and will therefore be drawn to the organization’s Twitter page and eventually the website.

#4: Less Is Always More

It used to be that Twitter only allowed 140 character tweets. Now, with the expansion to 280 characters, it can be tempting to try and fill the space with as much writing as possible. However, making sure that the tweet is straight forward is more important than the fluff that can be thrown in there. Potential clients and fans of popular organizations want tweets that will be short, concise, but are also attention grabbing. In this case and because space is limited, less is always more. It isn’t necessary to fill all 280 characters if it doesn’t make sense and the audience isn’t interested. Create a single sentence that will draw in the audience and leave them constantly checking back for more tweets.

#5: Consistency Is KEY

For any organization to create a successful presence on social media, consistency is key. But, this is especially true when it comes to Twitter. Because Twitter is a fast-paced media outlet, it is especially important to remain up to date. Followers are always looking for updates and when an organization goes long periods of time without tweeting, followers become confused and uninterested. This leads people to unfollow the account and therefore forget about the organization. Keep followers interested and remain consistent. 

Twitter is a difficult platform to master, but following these 5 tips will insure the perfect baseline to creating a successful presence. 

Facebook is an ever-changing social media platform: keep reading to find out how to stay on top of one of the most popular social media sites worldwide.

The Basics.

Facebook is one of the largest social media platforms in the world. With over 2 billion users, the majority of the world is connected through this site.

For your organization, understanding how to build and maintain a substantial following is the key to the success. First you must create a Facebook page. This is not a group or a person. This page represents your organization as an entity and can be viewed and followed by the public.

There are also features such as Facebook Live and Facebook Stories. These are extremely important to utilize to convey your message.

Facebook Pages.

As previously mentioned, your organization exists on Facebook via a page. You can create one by going to facebook.com/business, and choose “create a page.” From here, you have the option of small or large business, brand or product, and more. Customizing your page to represent your organization is important so that you can reach as many people as possible.

On this page, you can repost content from your organization’s website. Additionally, you can post articles and promote other social media from within the Facebook group for your organization. The bigger your following grows, the more attention your organization gets. Also, this is a good tool to use to make big announcements or statements.

Facebook Stories.

Facebook groups now have the ability to utilize the story feature. Stories are a place where organizations can post content for only 24 hours. This remains at the top of the screen and users are notified when it is posted.

Stories are a great way to interact with the group and to keep users interested. By sending the notification when your organization posts a story, they are automatically drawn back to the page. It will increase traffic and popularity for not only the group, but your organization.

Bottom Line.

Facebook is such a popular, well known, and universally used social media platform. Therefore, it is important for organizations to understand how to utilize it to the best of their ability. By creating a group and growing a following, you can reach hundreds of thousands of users.

2019 is the year of Instagram influencers. Read below to find out why!

Social media platforms are now home to the world’s most successful, engaging influencers. Brands form partnerships with influencers, in exchange for social media promotions and advertisements. These brand-influencer relationships drive awareness to the brand, create social buzz, and establish a product’s credibility. Ultimately, a brand-influencer partnership is a win-win scenario for both parties.

Are there different types of influencers? Yes! Social media is filled with a diverse, vast amount of social media influencers. Each influencer has their personal niche, audience, reach and personality. Typically, macro influencers have a high engagement rate and a large following of thousands or millions of users. Examples of macro influencers are Kim Kardashian, Lady Gaga, and Justin Bieber. On the other hand, micro influencers are individual accounts with a smaller following. This number ranges between 2,000 to 30,000 followers. While a low following number looks unattractive to brands, micro influencers produce content for a targeted audience. Typically, micro influencers are more personable – therefore, allowing their followers to form trust and credibility with represented products and brands. To read more about macro vs. micro influencers, click here!

Where do I find influencers to partner with or follow? To begin connecting with influencers, start by checking out relevant hashtags. For example, a fashion influencer will most likely hashtag words such as, “#fashion or #style”. By clicking through relevant hashtags, a user or brand will find relevant posts and accounts that relate to that topic. Besides checking out hashtags, look at who other notable brands are following or frequently post with. For example, high-fashion brands will most likely post about or with Instagram influencers.

What are certain factors to consider when partnering with an influencer? Before forming a partnership, a brand must ensure that the influencer’s content aligns with the company’s target audience, values, and style. Next, a brand must determine that the influencer has a high level of engagement, a frequent posting schedule, and an aesthetic feed.

What are red flags to consider before forming a brand partnership with an Instagram influencer? Before forming a relationship with a social media influencer, brands should keep an eye out for any potential red flags. For example, red flags would include repetitive, low-quality, or infrequent content. If an influencer fails to engage with their audience, followers tend to lose interest in his or her content. It is important for an influencer to not only stay connected with his or her followers, but remain on-brand at all times.

Ready to begin following Instagram’s most notable influencers? Click this link to see Forbes’ top 15 Instagram influencers.

We can all empathize with the struggles of social media. Whether it’s not knowing when to log off, posting to much/not enough, or even the ever-growing unrealistic posts that are slowing clogging our feeds and our minds. What’s important is to realize that this is a struggle for anyone who has a social media account. Some see the simple solution of just deleting your accounts. But is it really that simple? In this day in age, it’s not. 

Deleting all accounts is simply unrealistic. Social media is as much as a blessing as it is a curse. Now that it’s readily available across the globe, its necessity. Now we’re met with two options: admit defeat or figure out how to healthily navigate the turbulent maze that is social media. Let’s keep it simple: stay in touch with reality. 

Social media is great for helping us connect and keep in touch with people we care about but it comes at a cost. As inspiring as it can be, we need to remember that not everything is as it appears on a post. Looking at edited, perfect posts can take a toll on your view of reality. Don’t forget: what people post is not a reality. It can symbolize what they wish was real but nowadays its extremely rare to see a post that hasn’t be edited. Also, don’t forget to look up. We get engrossed in what’s on the tiny screen in our hands and forget to enjoy our everyday surroundings.

Some might say LinkedIn is a little late to the live-streaming party… but better late than never! In mid-February, LinkedIn added a live-streaming option to its network called “LinkedIn Live”. Give this new feature a test run and go live with LinkedIn Live!

Video features began to launch back in August 2017 on LinkedIn. Since then, live-streaming has been the most requested video feature for this professional social network. Initially, the new feature will only be offered in America via invite-only. If you want to be one of the first to test this feature, you can apply through a contact form in the coming weeks. If things go well with LinkedIn Live, expect a broader rollout of people going live with LinkedIn in the future. 

Why Live-Stream?

Live-stream has a major impact on the world today. It changes the way we receive news. It allows people to inform and learn globally. It assists businesses with educating customers on products. The list goes on and on. Live-streaming in our world today gives people the power to share content. Start taking advantage of this feature and begin incorporating it into your lifestyle.

Where Do This Feature Add Value?

This feature adds value to:

• Conference calls
• Weekly Meetings
• Video product announcements
• Sharing tips
• Q&As

Interactions are now more engaging and timely. LinkedIn’s social innovation strategy aids in establishing, cultivating and sharing big moments digitally. The positive impact is already noticeable. 

How Does This Benefit PR Professionals?

Now, you have the ability to gain audience insight. You can see views, comments and engagements instantly from LinkedIn Live. Plus, you can see the profiles of those engaging. Such insight gives you and your company the tools to understand your audience. This useful information is located on the LinkedIn dashboard section on your profile.

It is safe to say that LinkedIn was a little to the live-streaming party. Neverthless, the addition of live-streaming was incorporated at just the right time for this platform. LinkedIn encouraged user feedback. They listened to users’ requests. Then, LinkedIn gave their audience just what they wanted – live-streaming.

Social media is the voice of your brand; therefore, you need to understand each social media platform before creating a social media strategy to target your consumers. It’s clear, the digital world is constantly changing and adapting. Even if you do not consider yourself tech-savvy, understanding the fundamental basics of each social media platform is a great place to start. This article is a step-by-step guide to solving all your problems in the social media world. 

These are the four core social media platforms – Instagram, Twitter, LinkedIn, and Google+ that this blog will teach you and the benefits of each channel. 

First, you need to ask yourself several important questions like, “How will your brand efficiently communicate with your consumers?” Furthermore, think about what type of personality do you want your brand to convey to your audience? Another important question to ask yourself is, “What are your goals?” Perhaps you are looking to drive sales or build strong brand awareness with your consumer base. Setting simple goals will point you in the right direction, so make sure you have a clear understanding of what you want to get out of your brand’s social media marketing efforts.

Instagram: 

Instagram is unique compared to the other three platforms because it establishes a visual appeal to your audience. Unlike Twitter, Instagram focuses on imagery allowing users to post images and short videos to grab your attention rather than the text itself. This tool can be very useful when launching a new product or creating brand awareness. Some benefits include: 

·     Determines the number of impressions and reach your post had on your audience.

·     Builds brand awareness by establishing a personality to your brand.

·     Allows for instant gratification with instant postings of images or video content.

Twitter: 

Twitter is considered a staple social media channel that offers a variety of benefits to your business. For example, Twitter is a great way to reach your target in an efficient and informal manner. When you tweet on this platform, Twitter only allows for 280 characters per post limiting what information you put out there. Usually, information placed on this platform is considered timely, relevant, and informative. Below is a list of ways Twitter can boost your business plan.

·     The power of sharing. People use this platform because they can quickly access information as well as easily like or share with others with just a click. This allows your business to stay on top of quick and up-to-date information. 

·     Use of keywords and hashtags. This allows for efficient and effective research with your current audience. It also provides insight into what your target audience likes, shares and/or dislikes. 

Google+: 

Google+ is a very powerful tool to understand when placing a strong emphasis on search engine optimization (SEO). This platform impacts consumers with online research. If you want to grow your brand awareness and rank higher on keyword searches, then you should take advantage of this platform. Below, is a list of just a few of the benefits Google+ can give your business: 

·     Increase brand awareness by ranking higher on keyword searches. 

·     Helps to produce engaging and useful content on a regular basis with consumers.

·     Helps to connect with others, ranking your page higher than your top competitors.

LinkedIn: 

LinkedIn mainly focuses on network and building your brand’s credibility. Normally, LinkedIn users are in the older age range group like college-educated business professionals. This platform can be useful for educating others with relevant content that can also be shared among other businesses. Here are some ways LinkedIn can help grow your brand: 

·     Growing your LinkedIn network can help to generate leads. This tool can help you to find connections with others you may have otherwise missed. 

·     Establish your credibility by sharing educational and valuable content.

Now that you have a basic understanding of these four core platforms, you can evaluate your options when building a social media plan to help grow your brand. Each of these platforms provide a variety of unique benefits; therefore, invest your time in learning more about each of them when developing your business plan. 

Click here to find out more about the benefits of social media marketing.

In efforts to boost your brand’s social media awareness, it’s crucial to truly grasp your own understanding of all the voices of social media. An approach to tackle this objective is by advancing your social thinking. Start now by listening closely to these tactics that will help drive your brand into reaching their ultimate goals.

What We Must Know

As communication professionals, we must know how the voices of social media, particularly Facebook, Linkedin, Instagram and Twitter, can be used to produce favorable brand goals.  

Before looking inside all channels, it’s important to recognize how social media platforms don’t come in all shapes and sizes. In other words, there is not just one formula to plug into each platform that magically guarantees success.

Like Channing Tatum, you’re wrong.

Because each channel requires different personalities, we must decide which channel works best to match with your intended audience. As professionals, it’s our job to match these personalities with the specific audience to the particular tone of your message. A way of doing so is by distinguishing the strengths and weaknesses of each channel. Complete this by researching which demographic is used by each channel. For instance, Facebook largely attracts most of its common users ages 25 to 34. Knowing what channels each demographic spends most time on can help us use our channels to work together. We can attract that demographic of audiences to the brand’s website by placing the website’s link to Facebook pages.

Why Audiences Use Certain Channels

The list of social media platforms below feature the real reasons why audiences use them. Learning these voices allows us as professionals to take them into consideration while forming proper messages. Understanding the use of each platform will ultimately improve the relationship your brand has with their publics.  

Facebook

This online machine is king to a system of many facets. From the friending system, to posting galleries of photos, videos, and statues on timelines, the site is full of opportunities in the marketplace. Known as “The Scrapbook of Your Life, ” the platform captures milestones of users who are able to access groups and official pages of organizations. The online function uses quick interpersonal communication, with some level of personal contact. It is noted how Gen Z is moving to Instagram and using Facebook almost 20% less.

Instagram

This platform is open to photo and video sharing and enables its users to involve in social networking by sharing their own content. The stories feature is gaining in popularity by promoting the balance of fun, personal information with promotional reward. Some refer to the channel as “show and tell,” as members promote their content full of creative, fun, and inspiring photos. Instagram is becoming more popular among teens and tweens, ranging from 13-30 years old.

LinkedIn

The “social network of the business community” is primarily used for professional networking, job posting, with features of general business news. The resume-like profile of members allow users to showcase their background by creating their own network of direct connections. This works by adding users to their network. LinkedIn pages also feature status updates. Interestingly so, the platform is evolving to be less strict on business-orientated messages and more brand useful. More than 3 million users are on Linkedin in 200 counties.

Twitter

Micro blogging allows all followers to converse using hashtags by curating their own “tweets.” Tweets consist of a 280 character limit that produce conversations that are quick, staccato, and relevant to that member. Some refer to this platform as a chaotic mess. These short bursts of information use special techniques, such as “@” to precede a username and “#” to precede a grouping. Original users intend to use this platform in order to receive first hand national and local news, while also joining in the conversation of quirky things. Although short, a tweet can humanize societies and can be beneficial for audiences to receive short updates from their desired brand.

What’s the difference between social media and your average human? Social media never sleeps. This dynamic outlet is a place where information and ideas are constantly shared. It is also a place where content accumulates around the clock. The daunting task of managing a non-stop online community leaves little to no room for social media managers to rest or take time off. Hootsuite, and other social media management tools, keeps social platforms active so you as the social media manager can be inactive. Just because social media never sleeps doesn’t mean you shouldn’t. Go ahead and take time off; Hootsuite has you covered.

What is Hootsuite?

Hootsuite, trusted by 16+ million users in 175+ countries, manages your social media. It offers assistance when it comes to monitoring continuous activity. This management tool allowing users to administer multiple social media platforms simultaneously. With a customizable dashboard that displays all digital accounts, monitoring numerous accounts is much simpler. Spend less time managing each platform and use that time in a more productive manner.

Save Time. Remain Active. Schedule Posts.

Keep your company’s social media active by scheduling posts in advance. It is well worth planning content beforehand in order to: 

• Create message consistency
• Maintain constant social media activity
• Assist in staying up-to-date on trends in the digital world
• Avoid poor planning 

With the ability to schedule posts, Hootsuite keeps social platforms active when employees are out of town or overloaded with other prominent tasks. 

Monitoring Accounts Away From the Office

Social media monitoring just became easier. Hootsuite’s mobile app lets you edit, approve and manage scheduled post from anywhere. The social media management tool keeps all social platforms active and easily accessible even when you are miles away from the office.

Secure and Protect the Company Brand from a Distance

With Hootsuite, you have the ability to invite employees to manage and monitor social media while you are away. By granting employees permission to access the Hootsuite rather than giving them a password, your company’s digital presence is more secure. This method reduces the risk of security breaches as well. As a result, suspicious activity ultimately declines. Due to this feature, your company can upholds its credibility at all times and in all place.

Take Time for Yourself as a Social Media Professional

Being a social media manager should no longer be an excuse for why you cannot take a break from your position. Hootsuite gives you the flexibility to:

• Schedule social media content ahead of time to give you free time
• Monitor activity away from the office
• Share and protect your digital presence from a distance

It can be hard to disconnect from social media when it is your job, but with Hootsuite, unwind and unplug without your followers knowing the difference.

The 2018 Instagram Engagement Report showed that 81% of businesses use engagement as the #1 metric for success on social media. The risks of paying for likes on Instagram has sent companies searching for more organizations ways to increase interaction and activity on their pages. Read on for three tips on improving engagement on Instagram.

Start a conversation. The best way to interact with followers is to invite them to join the conversation around your organization. Utilize the Stickers available in Stories to ask questions, take polls or start a countdown. These tools allow your followers to share their personal experiences with you and create a more connected audience. The Questions sticker can be used to help your followers get to know your brand better, learn more about your products and feel like a valued part of your community. Use the Poll and Vote stickers as a quick way to gauge interest from your followers as well as a encourage active participation in your content.

Write longer captions. Part of the Instagram algorithm that affects how often and when your post is seen by followers is the time spent by users viewing the post. Longer, attention grabbing captions can increase the time followers spend viewing your post and may also prompt them to like, comment and share it. Encourage your followers to tag friends in the comments and ask them a specific question to continue to the conversation. Social media is a platform that is designed for engagement, but you must create original, thought provoking content to utilize the fullest capabilities of the tool.

Utilize hashtags. Hashtags are a great way to widen your reach. The Instagram Explore page allows users to discover new relevant content, decided by the algorithm. An important factor in the algorithm is the use of targeted hashtags to categorize content. Instagram Insights even gives you the ability to analyze the effectiveness of your chosen hashtags and shows you how many users discovered your profile through them.

These three tips will help you organically increase your engagement and impression of Instagram content, but the best advice to follow is to remain authentic. Users want to engage with relatable, thought provoking content which will flow best from an open and honest point of view from your organization. Happy posting!

How does one approach social media monitoring? Is it measured by likes? Comments? Views? Posting on social media platforms is essential to some organizations to bring awareness to their products or services. Monitoring social media posts is difficult without the proper tools to do so. But, with these three platforms, social monitoring just became exponentially easier. 

#1: Cision

Cision has many features that are essential to communications and public relations professionals. It covers all aspects of communications: social engagement, audience targeting, message engagement, and many others. Based out of the Cayman Islands, Cision is one of the leading software’s in the PR industry. It is simple to use with a straightforward search feature and numbers that are easy to read. But, not only does it provide social media monitoring tools, it also provides its users with much more. Cision has a database of media outlets worldwide, giving public relations professionals the tools to pitch to editors and contributors of these media outlets. The diversity of features and everyday usability of Cision is what makes it one of the leading softwares.

#2: Meltwater

Meltwater is another leading software for PR professionals. It provides a platform for organizations and communications professionals to have easy access to numbers regarding social media monitoring and engagement. Meltwater customizes its features to give advanced analytics specifically tailored to the client. It gives customized social reports to each client with exported data regarding engagement on each social media platform. But, not only does it monitor social media, it also has a database of social influencers. This allows organizations to look at the engagement of successful influencers and apply what they are doing correctly. It includes over 500 million profiles divided into 60,000 categories with five years of historical data to provide its users. 

#3: Hootsuite

Hootsuite is a platform that allows organizations to customize the features they want in their plan. With four different plans, users can pick and choose what features will be best suited for their organization’s needs. Ranging from automatic posting and basic performance metrics to social media certifications and 24-hour support, organizations have access to all assets possible. Most plans offer a 30-day free trial and each plan is designed for companies small and large. It is a leading software for PR professionals due to the levels of each plan. There are over 16 million users in over 175 countries across the world. Hootsuite also gives an ad budget to organizations to utilize on social media platforms such as Instagram and Facebook to reach a larger audience each month. 

Given the right software and platform, organizations have the tools to be successful when social media monitoring. These three platforms provide custom plans for each need an organization has. From monitoring to analytics to databases, these programs provide all the information an organization needs to be successful on each social media platform. 

Pinterest is one of the largest and most powerful social media platforms available, however it is not utilized to its fullest extent by many organizations. Read more about the power of Pinfluencers, the Pinterest Influencer.

What is Pinterest?

Pinterest is a unique social media platform. The idea is that it resembles a board where you can pin different ideas and inspirations to your personal (or organization’s) board. These are organized by ideas, topics, or any way that you may see fit. The posts, also known as pins, are then displayed as images. This is an easy to read and aesthetically pleasing way to reach an audience. Many of the most popular categories revolve around food, events, and clothing inspiration.

What is a Pinfluencer?

In the social media world today, influencers are an almost necessary accessory to building your audience and popularity. An influencer is a person with the power to influence others to follow a trend or make a purchase. They aid organizations in growing their audience and reaching new demographics.

A Pinfluencer is an influencer that specializes in Pinterest. These Pinfluencers are popular on Pinterest itself, with a large following and therefore a large audience to reach.

Specifically, their boards are usually devoted to a certain trend, whether it be fashion, food, music or something else!

Working with a Pinfluencer involves an open conversation about what you want to see projected into the social world. Also, they then re-pin your pins and photos onto their own page.

Their followers trust their judgment and opinion. Followers know that influencers will only pair with organizations they are passionate about.

Do you need a Pinfluencer?

While Pinfluencers may not carry as much weight as YouTubers or Instagram influencers, they are crucial in the Pinterest world. Pinterest resonates with both young and old audiences. This makes it an important social media platform on which to have success. Also, it relieves the stress of building your organization’s own page from the ground up.

Check out these Pinfluencer pages to get a better idea of what they do!

https://www.pinterest.com/ohjoy/

https://www.pinterest.com/poppytalk/