Since Twitter’s founding, brevity has been of paramount importance to the company. But now that Twitter doubled the character limit from 140 to 280 characters, tweets are about to get big. The social media platform released a statement explaining that Twitter doubled the character limit to give users more room to express themselves. Continue reading
Category Archives: SocialMedia
Twitter Made Character Length Changes
On September 26, Twitter decided that a select group of users would have the ability to publish tweets up to 280 characters long (double the standard 140). As soon as the news was out that Twitter made character length changes, the Twitter-verse almost broke as millions of users tweeted their confusion, rage, and sarcasm towards the new update. Continue reading
Will the VSCO App Become the Next Big Thing In Social Media?
Apps and platforms for social media are constantly changing and updating trying to become the next big thing, the one that is on the top of all the charts, and that is no different for the VSCO app. VSCO is a social media app that combines characteristics from apps such as Tumblr and Instagram and is slowly becoming more and more popular.
Fashion Week is a social media phenomenon thanks to Instagram and Snapchat
Social media continues to pull back the curtain on Fashion Week. Thanks to Instagram and Snapchat, Fashion Week is a social media phenomenon that the general public is interested in. Continue reading
Why Twitter is Changing their 140 Character Limit
Twitter announced Tuesday that the social media platform would move away from their infamous 140 character limit on their tweets. The new limit will double the old one at 280 characters. This fundamental change leaves twitter fans confused as to what prompted this expanded limit. This site since its beginning has been set on their unchanging 140 character limit. Continue reading
Why Twitter Might Ditch 140 Character Limit for Some Users
For the past 10 years, Twitter’s most iconic feature has been the 140 character limit. However, as of Sept. 26, a small group of users is now capable of posting tweets double that length. Twitter is allowing certain accounts to use 280 characters on a trial basis, and it might surprise you why. Continue reading
How Facebook Ad Tools are Optimizing Marketing
Measuring digital ads with Facebook ad tools can help optimize marketing strategies for businesses. The evolving use of digital devices creates a demand for businesses to strategically connect with customers online and offline. Last year, Facebook introduced three marketing tools to measure the effectiveness of online-to-offline ad impacts. Last week, Facebook offered two new options focusing on targeting offline-to-online leads. These tools help brands understand how effective their Facebook ads are for driving foot traffic and how they can retarget people who interact with the business offline. Continue reading
Banned Instagram Hashtags Could Mean Low Engagement
We live in a #hashtag world. There is no denying it. A single hashtag opens the door to hundreds of thousands of posts on the same subject. An Instagram caption is not complete without a few hashtags thrown into the mix. People in the wedding industry even make a profit off of helping couples create their perfect wedding hashtag. Brands use specific hashtags to attract more customers and clients. It might come as a shock, however, to learn that not all hashtags are allowed. A recent list of banned Instagram hashtags comes with consequences for users who include them in their posts. Continue reading
Microsoft Teams Achieves Every Element of User Experience
Keeping agility and organization in mind, Microsoft Teams achieves a collaborative, digital environment
among today’s communication workplace. Moving forward, Teams is the latest and most innovative core communication platform for Microsoft Office 365. It intends to replace Skype for Business as the tool for all video calls, conferences and meetings for its users. Making the digital environment more open and integrated, this platform allows for a flow of accessible information to everyone involved. Continue reading
Pinterest joins Corporate America
Pinterest has always been a social media tool for entertainment, but now Pinterest is joining corporate America through a new tool on Target’s app and website. Today, Target announced that the company would be adding a new feature to their app and website. Customers can take a photograph of any products and find similar products at Target. In the past, Pinterest has been used by individuals to become inspired. For a long time, one of the most appealing aspects of the site was that it was not tied to the advertising and consumerism that has taken over other social media platforms. While some users might find this new point and click to buy option alluring, it may be a turn-off for many others who have valued Pinterest for its emphasis on inspiration and do it yourself.
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Pinterest’s Partnership With Target Creates New Shopping Experience
To many, it may seem that Pinterest is becoming less and less relevant in the social media world. On Monday, however, Pinterest announced its partnership with Target that will bring new capabilities to users and shoppers alike. Pinterest’s partnership with Target will change the way shoppers use social media to find products they like.
Snapchat Struggles with Female Influencers while Instagram Dominates
Since the initial lunch of Snapchat in 2011, the social media platform has seen unbelievable growth and success. Snapchats main user base extends from kids aged 12 to adults age 24 with the most active users falling into the 18-24 range. While they have managed to please most millennials, Snapchat struggles with Female Influencers.
The photo sharing platform platform has proved to be a success, but Snapchat struggles with female influencers most among target market.
New Grocery Delivery Service is Setting Walmart Apart From Competitors
Currently, Walmart is testing out their brand new grocery delivery service. This service entails a delivery person physically going inside the customer’s houses and putting away groceries into their fridge. While some customers may not feel comfortable having a stranger walking into their home, Walmart wants to make sure that they give willing customers the opportunity to try the service and decide whether it is a valuable way to simplify lives and save time. Continue reading
iOS 11 Update Creating Mixed Reviews
Earlier this week, Apple finally released their iOS 11 update. This update is compatible with phones 5S or later, iPad mini 2 or later, or the 6th generation iPod touch or later. As usual, the new update involves a lot of new features as well as the remodeling of old ones. Continue reading
How mobile apps are helping students find their dream college
The traditional method of choosing college usually involved meeting with your designated college counselor, buying the “Fiske Guide to Colleges” book, or visiting a campus. However, today one third of students do most of their college research on mobile phones, and two thirds of high school juniors and seniors are using a college planning website to help them find their dream school. Continue reading
Vulfpeck and Social Media
It All Starts With a Name
Vulfpeck and social media are bringing an entirely different element to digital marketing and branding. Band leader, Jack Stratton, formed the band after throwing the concept out to a friend that was “inspired by the rhythm sections from the golden age of recording,” (think The Swampers) Jack said in a June 2016 interview. Jack planned out the name Vulfpeck due to the positive result it would create for their SEO. He knew that it was a unique phrase that no one else was searching and they have capitalized on that and much more in social media. Continue reading
Sponsored Lenses and Snap Ads
Snapchat is one of today’s fastest growing social media platforms and is most popular with millennials. According to Snapchat, they reach 41% of all 18-34-year-olds in the United States. If that age group is your target market, this is why you should consider advertising on Snapchat using sponsored lenses and snap ads.
Increase Productivity with Cloud Natural Language
Smarter is simpler with new Google features using Cloud Natural Language technology. The technology can improve your productivity in the workplace. The natural language processing (NLP) technology focuses on and improves human-computer interactions. Google Cloud Platform is a cloud computing platform that offers advanced services beyond Google Search, such as G Suite tools. The new features can benefit how businesses manage responsibilities and relationships. Continue reading
Paid Social Media Marketing Is a Smart Investment for Businesses
Businesses continue to grow their marketing strategies as paid social media marketing is on the rise. Social media offers businesses insights into demographics across all platforms, allowing them to tap in to niche markets. Organizations are even allocating top budget dollars toward paid social media marketing software, and the results speak for themselves. Continue reading
What do we want? HBO. When do we want it? Now.
HBO used to be one of the most exclusive streaming sites, only allowing its users to stream online if their provider included it as a channel or they paid extra for it. Earlier this year, our prayers were finally answered, in the forms of the new HBO Go and Now options.