Back in the day, before the emersion of social media, Super Bowl Sunday was the biggest day for football fans. Friends and family gathered to enjoy the football game, as well as the entertaining commercials. Today, much more plays into the Super Bowl than just football and fun commercial breaks. Social media has stepped in to improve people’s Super Bowl experience and to promote brands.
With Super Bowl XLVIII two days away, many Americans are gearing up by buying 12-packs of Budweiser, procuring pounds of chicken wings, and dusting off their crockpot’s for the tradition ‘Super Bowl party.’
Last year 108.4 million people watched the big game, about a third of the American population, but the Super Bowl isn’t just about football. During a regular football game, many rush to the bathroom or grab an ice-cold beer during commercial breaks, but during the Super Bowl all eyes stay on the TV to see some of the best commercials of the year.
Social media has certainly had a great influence on America, but what about one of America’s most celebrated days—Super Bowl Sunday? Commercials have become as vital to the party as the beer and the company. Continue reading
Super Bowl XVIII is just around the corner. In fact, it’s only two days away. While die-hard fans are gearing up to go to MetLife Stadium in New Jersey, other fans are preparing their best homemade snacks to get ready for the game. It’s the Seattle Seahawks vs. the Denver Broncos this Sunday. Both teams have solid quarterbacks and plenty of personality on and off the field. Manning, the Bronco’s quarterback, is precise and accurate, while Wilson, the Seahawk’s quarterback, is flexible and fast. Continue reading
One of my dreams this year was for the Saints to go to the Super Bowl, but unfortunately that did not happen. Another dream I have always had was to see Beyoncé perform. I have always had a big love for Beyoncé. I love her and her music. Seeing her dance and sing like she can was amazing to watch. If I could be Beyoncé, I would! Like me, many other people LOVE Beyoncé as it was made very clear from all the traffic on Facebook, Twitter, and Instagram. Beyoncé stole the show!
During the Super Bowl this past weekend, every facility manager’s worst nightmare came true, the lights went out. Well, not all of the lights, but enough to stop the biggest television event of the year. Most viewers filled the time with Twitter, Facebook, or simply changed the channel.
In every crisis, there is opportunity. For a number of brands, this Super Bowl blackout, was the prime time for free advertising on social media. Continue reading
What do I love about Super Bowl Sunday? The boys, the beer…oh yeah, and the bowl.
It’s that time of year where football fans sit around their televisions waiting for the Superbowl to start. However, not everyone who watches the Superbowl are fans of football; they’re waiting for the commercials that will play during the game.
It’s that time of the year again! Make sure to grab your team gear, foam fingers, and stretchy pants. Continue reading
In past years the Super Bowl has become the mecca for companies to advertise their products. Whatever the cost of an advertisement was, companies are willing to pay. For Super Bowl XLVII companies are paying roughly $4 million dollars for 30 seconds of airtime. Because of high costs, some companies are utilizing social media in addition to their on-air commercial time to gain more impressions.