No, this is not a post about Robin Thicke’s rapey song. But it is about the blurred lines in advertising. As a creative advertising student in this age, making ad campaigns has been difficult and complex. With the boom of new technology and social media, ads aren’t just print in magazine or a commercial spot on TV anymore.
With all the hype going on about the new iPhone, new software updates, and this, that and the other thing, I feel like I talk more about technology than an engineer major. This obsession with cellphones has taken the world by storm regardless of your generation.
Signs of the digital divide are bound to continue showing in patterns of digital consumption. Here are three of many ways in which consumers choices will show the social split among “haves and have nots” for the rest of the year: iPhone 5s or 5c, Google Wallet and the Samsung Galaxy Gear.
You mean you don’t have the i-toothpick yet?
Generation Opportunity, a conservitive group that describes itself as a “national, non-partisan youth advocacy organization,” released a controversial anti-Obamacare ad this past Thursday. The video depicts a creepy and cartoonish “Uncle Sam” acting in place of a gynecologist.
Electronic waste is piling up with the constant replacement of phones, but maker Dave Hakkens has a solution. Phoneblok is a new type of smartphone – it is made of up of detachable parts that can be taken out and easily replaced. With Phoneblok, if the screen cracks, the camera breaks, or the battery is starting to run slow, you can take out the piece that is damaged and replace it with a better one. It is a new concept that seems like a perfect solution – but will people buy it?
It is time to start thinking about a world of proprietary software and niche operative systems …desktop, mobile and otherwise. Shake out your digital comfort zone beyond internships or industries.
Read if:
Image of main mobile Operative Systems in the world owned by Apple, Microsoft, Blackberry and Google
In the new age of technology our everyday lives have been completely flipped upside down. But how do we decide appropriate Tech Manners? The days of calling your friend on your house’s landline phone are over. You can send a quick text maybe even a Snapchat to get in touch. But, where does this leave us? What are the dos and don’ts of tech use in everyday life? Continue reading
Dr. Seuss has always been one of my favorite children book authors and Oh the Places You’ll Go is at the top of my list. As I sit back and think of these last few years of my life, I can’t help but have some of the greatest and most challenging memories.
For some people, graduating from college is the last step into adulthood. Freedom, your own place, and cooking for yourself. Being a Hispanic I can handle heat, especially in the kitchen. As a small gift to graduating seniors, here are a couple of ‘Authentic Mexican Recipes’. Continue reading
Senior year in high school came and went far too quickly. If I learned anything it was to cherish the little moments I won’t have again. My senior year as a mustang will be overflowing with last chances with friends , excitement, and job searches.
I am most looking forward to the satisfaction I will feel next May as a graduating senior. Sure the entire year will be full of great lessons I will need for the real world – but what better lesson is there than knowing the satisfaction of success?
I know it will not be the last accomplishment in my life, but it will be the first accomplishment to make me feel truly on track to a successful and happy life.
Graduating from college and entering the workforce can be a tricky transition for many college graduates. But I received some advice the other day that has made me optimistic about launching my professional career: follow the mentor, not the money.
Starting this post off with my honest opinion. The My Fitness Pal app is amazing and everyone should use it.
After reading the article, “2 Tips for PR Pros to Add Vine to the Communications Mix” (http://www.prnewsonline.com/water-cooler/2013/04/24/2-tips-for-pr-pros-to-add-vine-to-the-communications-mix/) by Matthew Schwartz, I can say that I recommend Vine to all my other fellow PR collegues . For those who don’t know, Vine was created by Twitter as an extra mobile app that allows you to make and post video clips. The most fun part, in my opinion, is that it only films when you hold down the bottom, allowing you to only film exactly what you want while skipping around what you don’t and without wasting too much time. This is because each video can only last a maximum of six seconds. However, in this day and age, no one has any time – or at least they think they don’t. Everyone today is so impatient that this has become the perfect tool for “PR pros and communicators to convey a quick message or, at the least, supplement an existing message on another media channel”(Schwartz). Basically, because of Vine’s growing popularity, those who work in PR should jump the gun on this free, easy to use application. Apparently I am not the only one convinced that Vine has become the next great thing. Jason Woodward, a digital/social media associate at Hunter Public Relations also agrees. However, he believes that PR professionals need to know two things before they begin using Vine. The first tip Woodward gives is that “Brands can tell stories on Vine that they know their viewers will watch all the way to the end”(Woodward). This is because, as I’ve mentioned, no one in this day in age has the time anymore but people are more likely to actually watch the vine video to completion due to its short length. Also, because the Vine video span is so short it leaves no room for a brand to do anything but tell their story right away, getting straight to the point. The second thing Woodward says is that “Content is still king, but creativity has become the prince”(Woodward). However, because the vines video span is so short, content is the most important thing in your marketing message. You must be creative and because you cannot edit. You really need to master this to gain the attention of others, which I believe gets the real message across because this means there is no room to mislead viewers. I know when I get my first job at a PR firm this is the first thing I am going to encourage them to use, if they aren’t already!
Last week, I went to the Dallas Art Fair and it came to my attention, who does the Public Relations for the arts? Is there a sector of Public Relations that covers the arts market? I have always had a fond interest for art.
Checkerboard layout of #music app
The Twitter #music app has officially launched on the iPhone and on desktop computers. Twitter #music is all about getting to spend more quality time with Twitter. The most popular usage of this #music app is engagement. Continue reading
In the sport of boxing, Friday is the eve of fight night. What’s in store for this upcoming battle? One fighter will step down from his throne, the other will continue his reign. Continue reading
Ever wonder why infographics and data visualization have become so popular over the last year or two? Here are some reasons using the data
Nowadays all our society is “diagnosed” with ADD. This is demonstrated by the fact that most people will decide to leave a website or continue exploring it in the first 2-4 seconds of seeing the page. With very little time to convince people to stick around, infographics and visualizations are a more effective way to literally catch peoples’ eye.
With the worlds information currently doubling every two years, it is no wonder people experience information overload. With smartphones, tablets and the ubiquity of the internet, people are constantly receiving, analyzing, sharing and creating new information. Due to this overload you need to stick out to get people’s attention. Creating a compelling visualization of data or information can make it really stick out from all of the other noise of day-to-day life.
As humans, we are very visual creatures. Our ability to quickly interpret visual information is far greater than that of written words. By creating visualizations you can make complex information easier to understand.
People have horrible retention rates for the information they read. According to the data sited in the infographic on data visualization below, people only remember about 20% of what they read.
With such a large volume of new content published every day, people are inundated. By creating something that is visually compelling, people are more likely to be engaged.
Since I have talked a lot about Public Relations; I thought I would share 5 New Technologies that can help your own PR mix by making it more interesting. The article that taught me all these amazing tips was called “5 New Technologies to Spice Up Your PR Mix” by Christopher Bennett found on PR News Online. Continue reading
People have a hard time believing that people can get hired for a social media job. In fact, even I have had a hard time grasping the idea that is real and it is demanding. In theory it just sounds like it would just be all fun and no real work, but in reality this is not the case.
