Facebook took college students by storm in February 2004 and quickly expanded to an audience of all age ranges. Nearly two decades later, Facebook is struggling to retain the younger demographics it once had. Facebook is dying as a platform and it is time for brands explore other options to reach their audiences.
Continue readingTag Archives: Facebook
Facebook Business Page – Responding to Comments and Messages
Running a successful Facebook business page can be time consuming. But it is important to help your business succeed. Facebook makes it easy by guiding you through your setup. They also give you tools and resources to help. Some of the best tools that they offer have to do with responding to comments and messages.
Continue readingThe Tasty Takeover
If you like food and you have a Facebook account, chances are you’ve seen a Buzzfeed Tasty video. Buzzfeed, a digital media company, started their food division, Tasty, just two years ago, and since then Buzzfeed has launched the Tasty takeover.
What are Social Media Management Platforms?
Listen up public relations professionals! This blog contains information about social media management platforms, the latest social media trend that will streamline your communication and shave hours off your workday.
Why Google Plus Is Failing
Many people are familiar with the social networking platform Google Plus. 
The basics are pretty much the same as every other networking site, but why don’t you know anyone who uses it? There are many questions surrounding the enigma that is Google Plus. With the name and reputation it possesses, everyone wants to know why Google Plus is failing. Continue reading
How Facebook Ad Tools are Optimizing Marketing
Measuring digital ads with Facebook ad tools can help optimize marketing strategies for businesses. The evolving use of digital devices creates a demand for businesses to strategically connect with customers online and offline. Last year, Facebook introduced three marketing tools to measure the effectiveness of online-to-offline ad impacts. Last week, Facebook offered two new options focusing on targeting offline-to-online leads. These tools help brands understand how effective their Facebook ads are for driving foot traffic and how they can retarget people who interact with the business offline. Continue reading
Facebook Live: The Hidden Dangers of the New Technology
Live video streaming has been a step forward for Facebook. It has brought Facebook into the future and it has given its users the ability to share stories instantly. However, the benefits brought by live video streaming come with problems as well. One problem that has recently begun to arise is the misuse of the live video.
Two New Facebook Updates You Need to Know About
It’s been quite the week for Facebook. While focus remains mainly on Facebook’s new “Stories” features, they also rolled out a series of business updates. These new Facebook updates include a “call-to-action” feature and a total redesign of Ad Delivery Insights’ board. Here’s all you need to know including our tips for best practice:
The Do’s and Don’ts of Facebook Video Advertising
On Wednesday morning Facebook announced plans to unleash new video technology. New features include automatic audio play for videos and a feature that pulls videos to the sidebar as users scroll through their timelines. These changes restructure the way Facebook video advertising is crafted in a number of ways. Continue reading
Mark Zuckerberg Speaks Out On Facebook’s Big Problem: Social Misinformation
We have all been there, scrolling on our Facebook timelines and came across some wild article. Unfortunately what happens from there is up to the reader. Some take what they read on the internet with a grain of salt and fact check, others not so much. Social misinformation occurs because social sites, especially Facebook have a well-established reputation.
I know it’s one of the first places I go daily to find out what’s happening in the world. Facebook has trending topics, top news organizations and all my friends who I consider truthful sources of information. But in the wake of an especially confusing election season chock full of mudslinging misinformation, Mark Zuckerberg spoke out about how Facebook is going to combat fake news stories.
How Donald Trump Leveraged Social Media
The 2016 presidential election was anything but ordinary. This crazy election had polar opposite candidates, zealous supporters, and biased media networks. Social media was one of the most interesting facets of this election. Both Donald Trump and Hillary Clinton were extremely active across the big three platforms: Facebook, Instagram and Twitter. Trump even went so far to say that social media played the key role in his victory.
Messaging App Telegram One-Ups Facebook Messenger by Revealing New Gaming Features
Watch out, Facebook Messenger and WhatsApp. Messaging App Telegram just raised the bar for social networking by adding games to its platform.
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The Donald Trump Show!
Election day is only 
15 short days away and tensions are high. Both candidates have zealous supporters and even more fervent opposers. Hillary Clinton and Donald Trump have been going head to head for months. Social media has played an enormous part in this election. From Donald Trump’s infamous tweets to Hillary connecting with millennial via Instagram social media has played a vital role in connecting the candidates to voters. And just today Donald Trump’s campaign has announced it’s very own show, The Donald Trump show airing nightly on Facebook Live.
Facebook Increases Efforts in Campaign for Facebook Live
With the release of Facebook Live in April 2016, Facebook has seen little engagement with their millions of users. How so? This top social media platform should be seeing a high number of results, right?
Facebook Live is simple and easy to use, yet Facebook users are not using this new tool as the social platform as originally hoped. Because Facebook Live is so personal and well, live, many are uncomfortanle with the broadcasting aspect of the feature. Rather than editing or altering a post, Facebook Live provides a new element to social engagement by generating live content. Continue reading
Why do teens LOVE to use Snapchat?
It’s no surprise teenagers love to use social media, they were basically born into it. But what differentiates the channels? Most people know that teens Facebook usage is declining. Piper Jaffray Companies recently completed its 32nd semi-annual “Taking Stock With Teens” research survey. This survey highlights spending trends and brand preferences amongst 10,000 teens across 46 U.S. states.
In this study, Piper Jaffray discovered that Snapchat is quickly surpassing competing channels and cutting into Facebook’s usage. Snapchat is becoming THE preferred social network for teens.
Snapchat Geofilters Pave the Way for Digital Marketing
In today’s world, digit
al marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.
Facebook at Work to Launch October 10
Depending on your workplace, being on Facebook at work is generally
frowned upon, but Facebook is advocating the use of social media in the workplace with the new app, Facebook at Work. The app will launch October 10. Continue reading
Spectacles by Snapchat, Take That Instagram
Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snap
chat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading
The Open Loop: Are All-In-One Apps the Next Big Thing?
Imagine an all-in-one app that lets you post photos, live stream videos, message other users, purchase items and make other kinds of transactions. This idea of an open loop app is the next big thing, and it’s exactly what companies like Facebook and Snapchat are trying to achieve.
Facebook’s Fighting Back: The War on Ads
Ads tend strike up the same general feeling- annoyance. In turn, consumers are investing more and more time and effort into ad blocking every day.