Listen up public relations professionals! This blog contains information about social media management platforms, the latest social media trend that will streamline your communication and shave hours off your workday.
Category Archives: Apps
Instagram Tests Letting Users Follow Hashtags Instead of People
Instagram has exploded over the past seven years. With so many users now on the app, it can be difficult to find relevant content. If navigating the cluttered explore page sounds like a chore, Instagram may be rolling out a feature just for you. The app is letting a limited number of users follow hashtags, rather than people. Continue reading
Now You Can Discover and Interact with New Snapchat Context Cards
You won’t have to leave the app to explore a geotag on a Snap due to the new Snapchat Context Cards feature. Snapchat announced this feature last week to enhance users discovery of information about locations. This feature further engages users all while remaining in-app. If you’re curious or intrigued by a location tagged in a friend’s Snap Story, now you won’t have to go look it up elsewhere. Continue reading
Shopping on Instagram with the Instagram and Shopify Integration
For Instagram users who are also online shoppers, you’ll want to be aware of the expanded Instagram and Shopify integration. The goal of the integration is to make online shopping a seamless and enjoyable experience. With e-commerce constantly growing as a channel, the integration becomes a powerful tool for brands to grow their brand and connect with mobile shoppers. Continue reading
Will the VSCO App Become the Next Big Thing In Social Media?
Apps and platforms for social media are constantly changing and updating trying to become the next big thing, the one that is on the top of all the charts, and that is no different for the VSCO app. VSCO is a social media app that combines characteristics from apps such as Tumblr and Instagram and is slowly becoming more and more popular.
Stitchfix Online Personal Styling Profile
Stichtfix online personal styling profile makes it easy to match your personal taste and save you the headache of having to leave your house to go shopping. Do you have an important event coming up soon or maybe you’re just not good at picking out an outfit every day? Not only does Stitchfix pick your outfit, they also send your outfits directly to your home. This app makes it simple and convenient to be styled by your online personal stylist. Continue reading
Banned Instagram Hashtags Could Mean Low Engagement
We live in a #hashtag world. There is no denying it. A single hashtag opens the door to hundreds of thousands of posts on the same subject. An Instagram caption is not complete without a few hashtags thrown into the mix. People in the wedding industry even make a profit off of helping couples create their perfect wedding hashtag. Brands use specific hashtags to attract more customers and clients. It might come as a shock, however, to learn that not all hashtags are allowed. A recent list of banned Instagram hashtags comes with consequences for users who include them in their posts. Continue reading
Microsoft Teams Achieves Every Element of User Experience
Keeping agility and organization in mind, Microsoft Teams achieves a collaborative, digital environment
among today’s communication workplace. Moving forward, Teams is the latest and most innovative core communication platform for Microsoft Office 365. It intends to replace Skype for Business as the tool for all video calls, conferences and meetings for its users. Making the digital environment more open and integrated, this platform allows for a flow of accessible information to everyone involved. Continue reading
Sponsored Lenses and Snap Ads
Snapchat is one of today’s fastest growing social media platforms and is most popular with millennials. According to Snapchat, they reach 41% of all 18-34-year-olds in the United States. If that age group is your target market, this is why you should consider advertising on Snapchat using sponsored lenses and snap ads.
The New Snapchat Animated Bitmoji Has Users Dancing
Almost every Millennial remembers how exciting it was to create a Mii on the Wii game console. A tiny little version of you appeared on the virtual court as you played a tennis match in your living room. You might be lying if you say you never made a Sims version of yourself in the early 2000’s. Today’s version of Sims and Miis are called Bitmojis. After years of creating virtual look-alikes, the Snapchat animated Bitmoji feature finally brings them to life.
Partnership Between Hootsuite and ReviewTrackers
A major improvement was made to the social media managing site Hootsuite this week in the form of a partnership with the online reputation site ReviewTrackers. Earlier this week the partnership was announced and so far has been met with positive feedback. This partnership provides its users with the opportunity to monitor their online reputation from numerous review sites, while still managing their social media platforms.
This or That: Snapchat and Instagram Stories
Whether we like it or not, we live in a world where it is more common to take a picture of our lunch than a picture of our family. It is almost expected of us to post on social media about whatever cool event we attended so that all of our followers can see how fun our Friday night was. Snapchat and Instagram Stories give users the unique ability to basically live stream every moment of their day. The two features seem identical, but there are a few small differences that set the two apart from each other.
MyScript’s Interactive Ink Will Change Your Handwriting
Forget that old pen and paper on your desk because MyScript’s Interactive Ink will digitize your handwriting. MyScript offers apps that allow you to modernize the old school writing methods and change the way you take notes. Easily handwrite on your device and convert the writing into a well-formatted text or document. Continue reading
Outfit Comparison Tool on Amazon Eases Getting Dressed
Outfit Comparison Tool Gives Shoppers Fashion Advice
Picking outfits alone can be stressful, but Amazon’s new outfit comparison tool can help individuals still get an opinion. Outfit Compare will give users an Amazon stylist’s opinion on which outfit looks better.
Cars with Amazon Echo Begins with Mercedes-Benz
Home Concierge Device Moves Into Cars
Mercedes-Benz is now equipping all of their 2016 and 2017 cars with Amazon Echo and Google home, ultimately expanding its smart home capabilities to the road.
The voice enabled assistant is capable of making to-do lists, providing real time information, ordering groceries, music playback, and much more. Mercedes-Benz is now adapting this luxury into their vehicles. Continue reading
Create a Cohesive Instagram Feed: Tips for Success
Every organization wants to produce relevant content that engages audiences. As a leader in social media engagement, Instagram comes with its own set of best-practices and guidelines. Creating a cohesive Instagram feed is the latest of these tips and tricks.
Two New Facebook Updates You Need to Know About
It’s been quite the week for Facebook. While focus remains mainly on Facebook’s new “Stories” features, they also rolled out a series of business updates. These new Facebook updates include a “call-to-action” feature and a total redesign of Ad Delivery Insights’ board. Here’s all you need to know including our tips for best practice:
In the Instagram and Snapchat Competition, Instagram Will Beat Snapchat
With the current Instagram and Snapchat competition, it’s important to differentiate the two sites. The two social media outlets have become more similar, so choosing the best for your brand poses a challenge.
Instagram and Snapchat Competition
Instagram executives have openly admitted to copying Snapchat stories. Kevin Systrom, CEO of Instagram, told TechCrunch that Snapchat deserves all the credit for the stories concept. Regardless of the originator of the concept, it seems that Instagram might beat Snapchat at its ow
n game. A Delmono study measuring 21,500 Snapchat stories found a 40% drop in unique viewers between July and November 2016. Interestingly enough, Instagram stories came out during that period, in August 2016. In addition, Snapchat’s growth rate of daily active users has been dramatically decreasing in recent months. Some market experts speculate that Snapchat’s growth might have plateaued. These insights are important to consider for brand marketers, especially those in influencer marketing. When deciding which platform to use, there are also several other differences to consider.
Hootsuite For Business
Hootsuite For Business
Hootsuite allows businesses to manage their social applications easily. Easily viewing each application enables businesses to make sure their messaging is consistent. Consistent messaging is very important. Each social media application a business runs must push the same content. Confusing consumers is easy if content doesn’t match. Confusing consumers means businesses risk losing viable customers. Continue reading
