Listen up public relations professionals! This blog contains information about social media management platforms, the latest social media trend that will streamline your communication and shave hours off your workday.
Category Archives: SocialMedia
Tips for a Successful Instagram Live Video
Today it seems like live video is a feature available on every type of social media platform. Live video has proven to be successful for brands and publishers alike, so, what is the best way to use it? See below for four tips for a successful Instagram Live. Continue reading
No More ‘Harry Potter Weekend’ on Freeform
Harry Potter Weekend on Freeform will never happen again. It was announced that HBO will be buying all 8 of the Harry Potter movies. This means that for the first time, you will be able to stream the iconic series. This is especially exciting for those who subscribe to HBO already.
Is Lyft Becoming the New Uber?
Car hiring apps are the new rage right now. Since they started they have just become increasingly more popular. First it was just Uber but now there so many others, one of them being Lyft. Uber began as the most popular app but Lyft is quickly catching up. The question is, is Lyft becoming the new Uber?
iPhone X copying Android Phones and Samsung’s Reaction
Recently, Apple has been under slight scrutiny for their newest iPhone, the iPhone X. The scrutiny is directly related to the iPhone X copying Android phones in multiple of their features. While many people continue to use Apple products, Samsung will not go down without a fight.
Facebook Does It All? Two More New Features Added to the App
Facebook is an app that has become a staple in the everyday lives of most people with computers. It has become a tool for people to connect, and businesses and companies use it to promote themselves. And just when you thought that there was nothing else to change, two more new updates have been added, proving that Facebook does it all.
Snapchat’s Audience Filter Feature Lets Advertisers Target You
Snapchat’s audience filter feature now let advertisers use personal information to target users. Snapchat does this through the use of their filters. Brands now target specific audiences based on gender, interests, and even time of day. Snapchat’s audience filter feature is significantly more useful to advertisers than geofilters. Geofilters only enable them to reach a user’s specific location. While geofilters and audience filters have different targeting strengths, Snapchat’s audience filters provide more depth and precision to advertisers.
Snapchat’s audience filter feature is at the forefront of digital advertising strategy for businesses and advertisers.
Networking on Instagram Through Direct Message
Networking on Instagram possesses a wealth of opportunity and is a growing social media strategy for companies, brands, and users to utilize. Instagram’s direct message feature emerged as the single biggest business development opportunity of this decade. With that said, Instagram remains one of the most under-utilized recourses where you can connect with anyone. Whether you are trying to reach a social media influencer or a company you want a job at, the possibilities are endless if done so strategically.
Searching Instagram using hashtags, locations, and user profiles is the most effective way to find what you are looking for.
Tesla Autopilot Feature: Is it Living up to What the Company Promised?
A year ago, Tesla stunned the car world with a beautifully designed and technologically advanced driving machine. One of the biggest features in the release of this new car was the Tesla Autopilot feature. This feature promises “full-service driving” where they expected that by 2019, drivers would be able to sleep in their cars even when on road trips.
Decision Making Made Easy With Accompany
Decision making made easy with Accompany.
Have you ever walked into a business meeting and felt embarrassed about the lack of information you knew about the client or company? Unfortunately, this is the case for many people which is why founder and CEO, Amy Chang created Accompany. Accompany is a free app branded as an intelligence platform. Accompany has the intent of “providing the largest database of senior decision makers in the world.” Following a similar protocol and website layout identical to LinkedIn, Accompany accesses over 250 million profiles. This app promotes next-generation contact management and organized research. They emphasize the importance of strengthening and nurturing well-acclaimed clients. Not just lots of profiles, but profiles that matter. 
Organization Made Simple With Evernote
Organization made simple with Evernote.
Evernote, an innovative digital workspace for advanced note-taking and syncing, released a new and improved 8.0 version. The updated version has been long overdue for customers since its app debut in 2008. With the emphasis on the current niche market of technology, founder Stepan Kopichov set out to capitalize on the creation of an “external brain” for absorbing and release purposes, an undeniable necessity, as we fall victim to constant bingeing and overconsumption of online information and content. Evernote wanted to make notetaking easy and reliable for digital users. As the technological era continues to grow, people have changed their old paper and pen habits and turned to computers. Kopichov’s Evernote speaks to our automatization, as we begin to function more often as mere products of the digital age. Evernote’s new version is updated and easy to use on iPads, netbooks, and smartphones. Your organization made simple with Evernote.
Best Option for Website Creation?
Best Option for Website Creation
When it comes to website creation, Squarespace popularity stands tall above the rest. Now with their seventh version, consumers want to know if Squarespace is the best option for website creation or are they just the popular? Other competitors such as Wix provide deals on pricing that Squarespace users are looking for. Squarespace’s all-in-one platform appeals to customers in search of building a brand and doing so in the most stylish and empowering way. Squarespace advertises their website to be user-friendly and fitting for any type of company because of their variety of options.
Digital websites are beneficial for informational purposes, marketing, sharing content and engaging with customers. Therefore, having an easy to use and appealing website is critical.
Bumble Bizz Helps Women Professionally
Bumble is a dating app created by Whitney Wolfe to empower women. The app allows users to create profiles to connect with other users. Users connect when both swipe right on each others profile. However, when users match, the woman must initiate the conversation. Bumble Bizz is a new feature of the app. Bumble Bizz helps professionals to expand networks. As well as, empowering women to make career moves. Continue reading
The New Snap Pixel Is Finally Here and We Couldn’t Be More Excited
Snapchat is finally getting with the program. They have created a pixel to help track users after they use an ad. The new snap pixel will be specific to advertiser’s websites in order to give brands a better idea of how their ads are doing. This will help with engagement as well as give insight into what users like.
The Lesser Known Social Media Platforms
Facebook, Instagram, and Twitter are the holy trinity of social media platforms. Every brand, company, or organization should be active on all three. There is also a second tier of social media platforms, which consists of Snapchat, LinkedIn, and youtube. Companies should be on it if possible, but regardless of activity, brands at the minimum should closely monitor the sites to continue to be aware of changing trends and topics. The third tier of social media leaves social media marketers confused. Pinterest, Tumblr, and Reddit. What are they, and do they need to be active on these sites?
Twitter Character Limit Expands to 280 in Controversial Decision
Twitter expanded the Twitter character limit from 140 characters to 280 characters. Twitter announced that they were testing 280-character tweets for 5% of their users at the end of September. The company decided to expand the limit to help users be more expressive. While many Twitter users reacted poorly to the tests, Twitter believes that doubling the previous character limit will make users more likely to tweet. The idea came about after Twitter discovered only 9% of users hit the 140 character limit in their tweets. This means that the limit forced users to edit their thoughts when tweeting.
John Bezos Will Speak at SMU in April
On November 9, SMU announced that John Bezos will speak at SMU in April 2018. Bezos, the richest man in the world, is one of the most inspirational leaders worldwide. Amazon, the company he started as a book selling business, has grown into one of the most powerful and diverse companies to date. Amazon is the largest e-commerce company in business and it holds 38% market share ($149 Billion in sales in 2016).
Why Do We Care?
Dallas Has Placed a Bid for an Amazon HQ
Dallas has placed a bid to be the second location for an Amazon headquarters. If Dallas were to land the headquarters it would staple Dallas as one of the most desired places to work in the U.S.. Amazon has made inclinations that Dallas might be in close contention to take the second HQ spot. Some speculate that this might be an opportune time for Bezos to make an announcement while speaking in Dallas. Continue reading
Snapchat Advertisements Work for Brands- Have You Noticed?
Snapchat advertisements work for brands. They are the latest trend in the world of social media and they absolutely work. They look and feel like a Snapchat story, however, they are definitely not a story. Continue reading
Amazon Echo Look: Consumer’s New Virtual Personal Stylist
Just when you think Amazon cannotcome up with anything new, they surprise you. One of the newest Amazon gadgets is the Amazon Echo Look. This new gadget is an unusual route that Amazon has taken to make the lives of consumers easier with just the touch of the button or the sound of your voice. Continue reading
Dallas is one of the top contenders for Amazon’s HQ2
According to a report from The Wall Street Journal, Dallas is one of the top contenders for Amazon’s HQ2.
In September 2017 Amazon announced that it is looking for a second home for its headquarters. Since the announcement, cities all over the country are in a fierce bidding war for the new headquarters. Currently, Dallas is one of the top contenders for Amazon’s HQ2. Continue reading