Facebook took college students by storm in February 2004 and quickly expanded to an audience of all age ranges. Nearly two decades later, Facebook is struggling to retain the younger demographics it once had. Facebook is dying as a platform and it is time for brands explore other options to reach their audiences.
Continue readingTag Archives: Instagram
Utilizing Reels to Build Your Brand
Since its global launch in 2020, Instagram Reels have helped businesses develop brand identity and connect with their consumers through fun and relatable content. As the demand for short-form video content continues to rise, effectively utilizing Reels additionally helps brands increase engagement and reach a larger audience.
Continue readingThree Ingenious Life Hacks You Probably Didn’t Know About Instagram
According to Steve Lee, Instagram is a digital platform is all about show and tell. It is fun, creative, and personal! Although it is super simple to open and use, there are some ingenious life hacks you probably didn’t know about Instagram. If you’re curious about ways to step-up your Instagram game, here are three life hacks to get you there.
Continue readingInstagram is The New Marketplace
When the pandemic hit, companies and businesses needed to begin seeking out an online marketplace and presence. Instagram is the new marketplace as companies all over the world have taken to the Instagram platform to not only market, but directly sell their products. Whether it be a clothing item, jewelry item, or a beauty product, brands are truly finding success in the online shopping world; and Instagram is one of the best places to do it.
Continue reading“Grandfluencers” – Don’t Underestimate Their Reach
When you think of social media influencers, grandma or grandpa do not come to mind. In recent years those known as grandfluencers have become more popular. Not just on Facebook, but on TikTok and Instagram. When you see who follows them, you will understand.
Continue readingWhat are Social Media Management Platforms?
Listen up public relations professionals! This blog contains information about social media management platforms, the latest social media trend that will streamline your communication and shave hours off your workday.
Instagram Stories vs. Snap Stories – Which is Better for Brands?
In a world where social media constantly changes, companies often find themselves asking one question lately. Which is better for brands, Instagram or Snapchat stories?
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Instagram Updates Once Again with New ‘Poll’ Feature
The only thing that remains constant about social media, is the fact that it is constantly changing. Last month it was Snapchat next week it could be Facebook, but this week it is Instagram. Instagram has updated its features by adding a poll aspect to its Stories.
Shopping on Instagram with the Instagram and Shopify Integration
For Instagram users who are also online shoppers, you’ll want to be aware of the expanded Instagram and Shopify integration. The goal of the integration is to make online shopping a seamless and enjoyable experience. With e-commerce constantly growing as a channel, the integration becomes a powerful tool for brands to grow their brand and connect with mobile shoppers. Continue reading
Banned Instagram Hashtags Could Mean Low Engagement
We live in a #hashtag world. There is no denying it. A single hashtag opens the door to hundreds of thousands of posts on the same subject. An Instagram caption is not complete without a few hashtags thrown into the mix. People in the wedding industry even make a profit off of helping couples create their perfect wedding hashtag. Brands use specific hashtags to attract more customers and clients. It might come as a shock, however, to learn that not all hashtags are allowed. A recent list of banned Instagram hashtags comes with consequences for users who include them in their posts. Continue reading
Instagram Stories Help Retail Marketing
Almost everyone has an Instagram account these days. Whether it is a personal account or for a business, Instagram is used across the board to share videos and images with both friends and the public. While most organizations have accounts, not everyone uses them to their full potential. Retail businesses, in particular, have a huge opportunity with this social media platform. One of Instagram’s latest updates, Instagram stories help retail marketing in a new way.
Instagram stories help retail marketing for small businesses. Continue reading
This or That: Snapchat and Instagram Stories
Whether we like it or not, we live in a world where it is more common to take a picture of our lunch than a picture of our family. It is almost expected of us to post on social media about whatever cool event we attended so that all of our followers can see how fun our Friday night was. Snapchat and Instagram Stories give users the unique ability to basically live stream every moment of their day. The two features seem identical, but there are a few small differences that set the two apart from each other.
Create a Cohesive Instagram Feed: Tips for Success
Every organization wants to produce relevant content that engages audiences. As a leader in social media engagement, Instagram comes with its own set of best-practices and guidelines. Creating a cohesive Instagram feed is the latest of these tips and tricks.
Maximizing Instagram for Business Purposes
Instagram is a thriving social media platform for individuals and businesses alike. The app enables photos to be shared privately or publicly. Private accounts allow individuals to choose who may see their photos, while public accounts can be viewed by anyone. Businesses typically use public accounts, allowing customers to easily view, like and follow their Instagram.
Businesses may focus on two primary audiences when using Instagram. The first is existing customers. Existing customers may follow the brand’s account to keep up with new product releases, store openings or other important information. The second audience is potential customers. A business Instagram account is a great snapshot into the life of a brand. Potential customers can get a feel for what the business offers without first encountering a storefront or website. They may also show viewers a unique behind-the-scenes glimpse into the brand.
Additionally, products or services may be described and linked from the Instagram page to their business website. For example, a clothing store may post a photo of a new yoga pant and provide the direct link to the product on the Instagram page. This offers a unique opportunity to make Instagram a sales platform in addition to a social media platform.
Whether a business seeks to keep their current customers up to date, or spread awareness for their brand, Instagram is a great platform to strengthen relationships and drive sales.
How Donald Trump Leveraged Social Media
The 2016 presidential election was anything but ordinary. This crazy election had polar opposite candidates, zealous supporters, and biased media networks. Social media was one of the most interesting facets of this election. Both Donald Trump and Hillary Clinton were extremely active across the big three platforms: Facebook, Instagram and Twitter. Trump even went so far to say that social media played the key role in his victory.
Skinny Minnie: Not-So-Pretty
Kate Moss once said, “Nothing tastes as good as skinny feels.” This quote was one of the most popular memes of 2016. Young girls and women alike have posted and retweeted this as “fitness” inspiration. Unfortunately, this quote is not the only form of unwarranted, unhealthy physical propaganda; especially within the social media sphere. Continue reading
Screenshots from Russia Reveal an Instagram Live Feature
When the app first launched, Instagram was known for its simple layout. With the addition of Snapchat-like stories and a suggested feed, the Instagram we once knew is a thing of the past.
This week, the Russian news site T Journal shared screenshots of an Instagram live feature. Instagram has failed to comment, but it’s not unlikely that Instagram would want to join the ranks of Facebook, Snapchat and Periscope with a live video function.
Why do teens LOVE to use Snapchat?
It’s no surprise teenagers love to use social media, they were basically born into it. But what differentiates the channels? Most people know that teens Facebook usage is declining. Piper Jaffray Companies recently completed its 32nd semi-annual “Taking Stock With Teens” research survey. This survey highlights spending trends and brand preferences amongst 10,000 teens across 46 U.S. states.
In this study, Piper Jaffray discovered that Snapchat is quickly surpassing competing channels and cutting into Facebook’s usage. Snapchat is becoming THE preferred social network for teens.
Snapchat Geofilters Pave the Way for Digital Marketing
In today’s world, digit
al marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.
Spectacles by Snapchat, Take That Instagram
Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snap
chat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading