One of the hottest new social media apps is the Peach App, which launched at the beginning of 2016 by the founder of Vine, Dom Hofmann. What is it exactly? The Peach App is a more private and individualized social media app.
Tag Archives: social media
Facebook’s Redesigned ‘Like’ Button
For years, Facebook users like you have been longing for a “dislike” option to complement the “like” button. Although this never occurred, Facebook finally implemented several other reactions other than “like.” Last week, Facebook redesigned this button, adding five emoji complements: “love,” “haha,” “wow,” “sad,” and “angry.”
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New Facebook Reactions: ‘Like’, or ‘Angry’?
Image from Facebook
Social Media: a Tool for Political Campaigns
How do you want to receive your news about the upcoming presidential election? You can watch the news and debates on TV, or you may read the newspaper for your daily update. Now, you can also turn to social media to learn more about it. As the election approaches, social media has been improving political campaigns.
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Instagram Ads: What to Know
Cymbal: The Instagram for Music
Less is more for this app depicting which song you are currently jamming to, illustrated by the album cover. Cymbal has set out to be the Instagram for music and the simple design is easy to use, hooking users within seconds. Continue reading
Uber Sends Puppy Love for Valentine’s Day
In need of a break during your long work day? Uber is here for you. At the touch of a button, people were able to receive puppy love in various cities as a pre-Valentine’s Day treat last week. The ride-sharing service teamed up with various animal shelters to melt your hearts just in time for Valentine’s Day.
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Periscope Steps Up Its Game With GoPro
Broadcasting live action just got a whole lot better with GoPro’s new feature on the Periscope app.
YouTube as a Business Platform
YouTube is an up and coming social media channel that can help businesses to reach a larger audience. If used properly one could use YouTube as a business platform. Not only does YouTube have the ability to create a celebrity, but it allows businesses to share and interact with consumers.
Geofilters: See and Be Seen
SnapChat’s recent employment of Geotags, formally known as Geofilters, has taken over the Snap game. Each one is created by users, for users.
Instagram Finally Made the Desperately Needed Change
After months of testing on both Android and iOS, Instagram finally made the desperately needed change and has announced the official launch of using multiple accounts simultaneously through one device. With so many users managing more than one account, this new feature will make life a bit easier to juggle in terms of social media. Continue reading
Social Media Improves Political Campaigns
The 2016 presidential campaigns are in full swing, and social media improves political campaigns. Social media is an easy tool for candidates to get their message out there and find ways to reach larger audiences. As Campaign On says, “56% of Americans currently have a profile on a social media site… And with 22% of Americans using social media several times a day, it is no wonder that businesses, non-profits, and even politicians have begun to utilize social media” (http://campaignon.com/blog/political-campaigns/social-media-and-political-campaigns-what-are-the-benefits-of-social-media/). Social media improves political campaigns by allowing candidates to show off their personality and their campaign.
Improve Your Snapchat Game: Super Bowl Edition
Back in the day, before the emersion of social media, Super Bowl Sunday was the biggest day for football fans. Friends and family gathered to enjoy the football game, as well as the entertaining commercials. Today, much more plays into the Super Bowl than just football and fun commercial breaks. Social media has stepped in to improve people’s Super Bowl experience and to promote brands.
Presidential Candidates Use Social Media for Political Gain
Presidential candidates use social media to generate political momentum. Candidates from both parties in the 2016 election have turned to Facebook, Twitter and Instagram for aid in the fight for the White House. Here is a look at how successfully the major presidential candidates use social media to spread their political views: Continue reading
InstaBiz: Your Business Needs Instagram
You know you’re one of the 70% of the 400 million monthly users that Instagram has who scrolls through the photo-sharing app at least once per day, but is your business reaping the benefits or boycotting the empire that is Instagram?
How Your Brand Can Successfully Utilize Twitter
Six ways your business can improve customer engagement through Twitter. Continue reading
Why a tweet content calendar is beneficial to your social media strategy
Creating a content calendar for your Twitter account will make it much easier to plan, implement, and improve your social media strategy. Planning out your tweets will also help in efforts to build your audience and provide quick updates, relevant company or industry news, and immediate responses to costumers’ concerns about products or content.
Tweeting regularly is critical to growing your presence on Twitter and establishing your company’s brand. Creating a content calendar will help you get in the habit of tweeting daily. It will also help you plan out your tweets in advance so that you can provide your audience with compelling, new content in each message you post.
As mentioned above, when making your tweet calendar, focus on creating quality content and developing a regular cadence. This consistency will help your followers learn when and what content to expect from you, and it will help maximize your engagement.
Photo courtesy of Hootsuite.com.
For example, plan out when to post tweets dealing with promotions. By posting exclusive deals and discounts, you will be able to build follower loyalty. Also, plan out a time to respond to costumers’ questions and reviews, allowing for the real-time engagement you need in order to build brand awareness on the social media platform. You might also want to dedicate one day of the week to posts that focus on the people that help your business run smoothly–maybe a photo of employees hard at work or having fun together at a company function.
Additionally, creating a content calendar allows you to examine what kind of content is most popular with your audience. You can plan for the future by making regular adjustments to the content of your tweets in order to further the dialogue with your followers and appeal to their interests.
Photo courtesy of Twitter.com.
Selfies in the Business World
Snapchat, a leading social media force in our society, has transformed from a social platform to a news source. Selfies in the business world are a new way for companies to get their brand and message out there in an entertaining way. Snapchat is convenient and allows businesses to send their selfies in the business world to show why consumers want their brand or product.
Pinterest: Not Just A Girl’s Best Friend
You think Pinterest and you immediately roll your eyes because, no, you do not have your entire wedding planned already, right? Wrong. Pinterest is here to help your business grow and connect.
Live Snapchat Feature: Trumping Live Tweets?
With an array of social media platforms covering live content, how does the one set itself apart from the rest?
Photo courtesy of skift.com