A fly on the wall in a mid-sized or bigger lecture hall would be hard pressed to go an entire class period without seeing one or two social media-ites, mentally ditching their classmates to publically pontificate their political views, the new dress they bought, or how much they enjoy the experience of on-campus parking. No matter what we post, there is no better feeling than the sight of that little red icon popping up on our notifications button telling us that someone had liked what we had to say, someone had seen, heard, dare I say- felt- what I felt.
Tag Archives: social media
You Can’t Buy Your Friends – Or Can You?
Companies can buy likes, views, and followers to look more successful on social media
As social media users, we know the familiar thrill of gaining new Twitter followers, or watching the number of views on our YouTube videos skyrocket. For companies, though, gaining new followers and reaching a broad audience is not just about the thrill — it is pivotal to success. As blogger Daniel Sharkov explains, “No matter how much you engage with others or how quality your tweets are, getting results with only 200 followers can hardly happen.”
New e-Book Hits the Stands in the Digital Communication World
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What’s the next biggest trend in the digital world?
The e-Book. GovDelivery, the leading public communication solution that offers an automated e-mail and digital subscription management platform to government, announced the availability of “What’s Next,” a complimentary e-book that identifies key trends in digital communications. GovDelivery enables government organizations to connect with more people, and get those people to take action. More than 1,000 government organizations use their communications platform to reach over 60 million people. GovDelivery shares tips and strategies for public sector communicators to capitalize on these trends to achieve mission results.
The key to staying connected – is GovDelivery
Social Media Changing the Way News is Received and Olympic Games Prove It
Social Media Takes Over the News and the Olympics
In the past, news was only accessible at strict times determined by the media channels. If you wanted to watch the local news, you had to tune in at the right time or it was gone forever. Social media has greatly changed this. Because of social media, you to never have to pick up a newspaper or watch a television again in order to be updates on the news. Social media has given consumers the power to access news when they want, where they want, and from whichever sources they want. Continue reading
Social Media: Harmful or Harmless?
Most students these days believe that social media is harmless, but in reality, social media does more harm then good. When a student posts pictures or status on their Facebook or Twitter, they only think that their friends can view it. However, once they are uploaded they are available to the public. Also, the delete button gives them a sense of security, but anything that is uploaded on the internet can be traced even if it is deleted.
Social Media Monitoring Tools for Small Businesses
The world of social media is fast-paced and ever-changing. Affordable social media monitoring tools are the perfect companion for small businesses with multiple social media accounts. But for many small businesses, social media monitoring is daunting and expensive. But fear not! Social media monitoring tools come in all sizes and price-ranges (even free!) to perfectly match any small business.
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Linger in Social Media
Linger Confrence uses social media to reach young adults.
What if when Jesus walked the earth, people pledged their allegiance to a person or cause by following them on Twitter instead of physically following them around? What if Jesus’ followers could have just clicked “unfollow” at the crucifixion instead of fleeing the sight? There is a Youtube video that depicts this idea. The video is thought provoking, but it brings more to life than just the story of Jesus. It is more than a pithy metaphor. It is an example of how Churches and other ministries have started using social media to connect with their members and pursue others. This use of social media is happening for the Linger Conference too. Continue reading
Dead Poet(ry) Society
Verses features various rhyming and writing tools.
Is poetry a form of art that can adapt to modern society?
Technology’s development in modern society has been one of the greatest catalysts for change and progress. Almost everything is becoming digital. But can everything become digitalized? Does anything lose value as it becomes infused into our ever digital world? Continue reading
Klout Just Grew, Not Only in its Score
The social media platform Klout is having a big week. It is being purchased by Lithium Technologies, a social customer service company for $100 million. If you didn’t already know, Klout is a website and mobile application that uses social media analytics to rank its users based on their social media usage. Its business focuses on a score 1-100 using Twitter, Facebook, LinkedIn, Google+, Foursquare, Instagram, and Wikipedia to create the Klout Score. Over the past several years, Klout has undergone a bit of criticism regarding a tech analyst. It was understood that he had a higher Klout score than President Barack Obama. Critics have also argued that a Klout score devalues the authenticity of online communication. The founder of Klout, Joe Fernandez created the social media platform due to his inability to speak after jaw surgery. Consequently, relying on Facebook and Twitter to communicate…the irony. Continue reading
Statigram Yields More Double Taps
Statigram optimizes Instagram use by analyzing posts, interactions, and trends.
Instagram may be one of the newest, most popular social media apps, but it’s proving to be one of the most profitable for businesses, especially fashion. Businesses post Instagram allows users to scroll through photos and either double tap to like it, or simply continue moving on. There are countless programs that analyze websites, Twitter accounts, and Facebook pages, but Statigram is a revolutionary tool for any Instagramers. Continue reading
SocialBro is Your Homie
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Here is an example of SocialBro’s analysis for a company.
SocialBro enhances a Twitter account’s productivity and utility through analytical, targeting, engaging, and managing features.
In today’s ever-competitive social media market, companies are perpetually searching for the most up-to-date technology to increase their online presence. Popular application and programs include Hootsuite, Klout, and Social Mention, but SocialBro is an invaluable asset that would benefit any company. So what makes SocialBro rise above the rest?
Are Targeted Messages the New Norm?
Social Media Satisfies Consumers Wants
With today’s technology and popularity of social media, organizations are able to create specific messages tailored to the individual rather than the masses. Consumers are statistically shown to appreciate the individualized marketing that brands and organizations have started using.
A Holiday at Sea: The Olympics Parallel Social Media
The Olympics and Social Media
Whether it’s watching Shaun White land a cool trick or hearing about the success of athletes who have trained for these games their whole life, the Olympics are always a time of unity and international support. The games make the world seem smaller. The countries get to work alongside one another in peace for a couple of weeks every other year. There is something truly special about it, but this year things have gotten off to a rocky start. Reporters are complaining of unsafe hotels and athletes are getting injured, not to mention the public uproar around security concerns and human rights issues. Continue reading
See the Winter Olympics through Olympian’s Social Media Accounts
The 2014 Winter Olympics started today with hundreds of athletes flocking to Sochi, Russia to compete. Team USA fans can watch the Olympics in primetime on NBC or in realtime through NBC Sports Live Extra. However, extreme olympic fans can get a different perspective of the games through competing Olympians’ social media accounts.
Facebook Releases News App ‘Paper’
On Monday, Facebook released a new iPhone app called Paper to put them in the news feed market with others such as Flipboard and Pulse.
In the world we live in today, people are bombarded with numerous news stories calling for their attention. In order to attempt to sift through all of this information, news apps are becoming more and more popular. Flipboard and Pulse have been widely considered popular for awhile, but on Monday Facebook attempted to put itself in the news game.
Pew Research on the Role of News on Facebook
Facebook actually directs more traffic to web publishers than any other social network. According to a Pew Research study in late 2013, one-third of adults in the United States now get their news from Facebook. And the social network accounted for one out of every six minutes Americans spent online in December, according to the the research firm comScore.
Keeping in Touch but Losing Touch?
How social media helps us stay connected but also drifts us apart
Staying close to those away from you has never been easier. Distance seems to become less of an issue in long distance relationships (boyfriends/girlfriends, friends, family members, etc) nowadays because of all the social media possibilities you have today; you have Facebook, and Instagram, and Twitter, and LinkedIn, and all these tools that help you keep in touch with those that are far away from you.
Parody Accounts vs. Real Accounts — Social Media Battle of the Wits
Parody Accounts vs. Real Accounts — the ultimate battle of the wits on social media. Companies should not only take notice, but take notes as parodies begin to gain more popularity than the accounts they mock.
Entertaining legions of twitter followers, these satire accounts have no trouble getting laughs but not everyone is in on the joke. Most companies are in the dark when it comes to social media, and the real joke will be on them if they don’t step up their Twitter game.
Parody accounts are one of Twitter’s most distinctive features. On this social media network you can virtually have any username to your liking, unlike on Google Plus and Facebook. Due to Twitter’s relaxed rules on parody and satire, these accounts have become the most celebrated form of poking fun at others.
The Snapchat Phenomena: When Face-to-Face Communication Turned Wireless
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Has the text messaging era come to an end?
When texting at the dinner table was deemed to be rude, who would have thought posing for a “selfie” while biting into a burger would become the next biggest fad? Well, today the world of communicating has escalated to a whole other level.
While many people are still getting the hang of texting on the Iphone, people around the world are “snapping” pictures of themselves to friends in lieu of a text. Thus, creating a much more intimate way of communicating with one another. Rather than adding an emojicon to a text in order to convey emotions, Snapchat is able to express the physicality of communication through photos. Being able to share a specific moment face-to-face with someone across the country adds character and familiarity to communication, when text messages do not. Continue reading
Instagram Becomes the New Visual Press Release
Instagram as a Public Relations tool
With the popularity of the social media app, Instagram, businesses can now upload a visual press release to their target publics around the world in a fast and effective manner. Continue reading
Social Media Changing the Super Bowl Advertising Game
Social Media Amps Up Advertising and Gives the Audience Another Reason to Watch the Super Bowl
Social media has certainly had a great influence on America, but what about one of America’s most celebrated days—Super Bowl Sunday? Commercials have become as vital to the party as the beer and the company. Continue reading